Arnie Kuenn

Arnie Kuenn is the CEO of Vertical Measures, a content marketing agency with an SEO foundation, focused on helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. He is a frequent speaker and author of Content Marketing Works. In 2014, Arnie was honored as the Interactive Person of the Year in Arizona.

Is John Deere The Original Content Marketer?

Though the approach of using content in marketing initiatives has become more prevalent over the past couple of years, businesses have been employing...

Conducting Data-Driven Content Marketing

Since it’s routine to measure return-on-investment (ROI) for online marketing campaigns, marketers are regularly looking at specific metrics...

Content Curation Tools & Concepts

Social media and content distribution are often chief tactics included in a content marketing strategy; but, it’s not possible (or recommended) to...

How Do I Get Started With Content Marketing?

Utilizing content marketing as part of a digital marketing strategy can prove to be beneficial for businesses and brands if these strategies are well...

How To Get Website Content From Your Fans

The relentless need to continuously create new content pains marketers across all verticals. In fact, 20 percent of B2B companies cited “producing...

Content Marketing On A Limited Budget

Content marketing is used by businesses of all sizes and in all industries. In some cases, businesses have large marketing budgets and are able to...