Here’s why GDPR can drive the attitude shift that modern marketing needs
After Equifax and countless other user data scandals, brands outside as well as inside the EU may be crossing their...
Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
System 1 Research launches a VR testing tool for shopping
But, until VR is indistinguishable from reality, the question is whether it can offer a valid environment for real-world marketing...
Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase
In this new field, the surveyed tools offer different approaches to understanding customers’ incentives and...
Salesforce opens up its second-party data marketplace
Data Studio, which had been restricted to Salesforce subscribers, now allows anyone to buy, sell or trade customer...
Taboola adds a third-party data marketplace
The New York City-based company says this is the first of its kind for a content discovery...
Nielsen buys multitouch attribution provider Visual IQ
The new purchase improves Nielsen’s ability to handle large datasets and offers new data from advertisers, publishers and...
MailChimp adds Google Ads as it becomes a multichannel platform
This is the third ad tool addition this year to the Atlanta-based email marketing...
How SAP’s purchase of Gigya could change the identity management landscape
Previously an independent manager of social logins and user profiles, Gigya now becomes the identity backbone of SAP’s commerce, marketing and...
Digital billboard ads for Virgin Train display live travel times in the UK
The campaign creators say this is the first time traffic and location data have been shown together in an outdoor...
Sailthru issues a Personalization Index for online retailers
Among the hundred retailers, only two scored just over 70, out of a possible...
6 ways the Era of Bots could dramatically change how products are marketed and sold
The CEO of a bot-building platform envisions the real impact of bot-based...
Lytics becomes first customer data platform to add campaign coordination
With its new Orchestrate dashboard, marketers can control external campaign tools that are centered around Lytics’s customer...
Salesforce launches 3 new Einstein-powered enhancements for Sales Cloud
The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales...
RevJet launches a ‘creative operating system’ with point solutions as installable apps
The company says that the browser-based Orora and its AppXchange, for desktop and mobile, are the first of their kind for creative use...
IAB sets up Blockchain Working Group for advertising
The move by the standards-making body shows that blockchain is growing...
Janrain launches centralized data access control
The new Advanced Policy Manager provides what the company calls 'the first standardization of access control across sites and...
For Staples, it’s no longer just about office supplies
These days, even the place where you get printer ink and paper clips -- or smartphones -- wants more. It wants a...
Thunder boosts personalization and performance following Adacus acquisition
The creative production platform now offers what it says are unique capabilities in creative multitouch attribution, post-bid contextual...
IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising
A more flexible object model, a more secure supply chain and an additional way to verify inventory are designed for new kinds of programmatic buying...
Amperity emerges from stealth with a muscular CDP
Seattle-based company touts its customer data platform’s ability to ingest all kinds of data, a finer granularity for segmentation and the ability...
