Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Contextual ads are back (again)

A new report from contextual ad firm GumGum surveyed ad execs and found that content-based advertising has not succumbed to audience...

Branch buys TUNE’s attribution platform

The acquisition boosts Branch’s nascent attribution solution, adds to its deep linking and complements its access to Facebook data -- which TUNE no...