PureCars launches an attribution platform just for car dealerships
The auto dealer-focused online marketing platform says this new solution is the first to solve dealers' unique problem of...
Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series
The ads -- a static image and a video trailer -- display inside VR environments, the first commercial use for a capability Oath announced last...
Why did SAP buy Qualtrics?
The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it to map a unique...
AdTheorent offers polling ad to target ad campaign based on results
After building a model based on attributes of those who answer polls in specific ways, AdTheorent's machine learning then directs ads at larger pools...
AR/VR agency Vertebrae launches web-based AR platform for online retailers
Called Axis, it enables online visitors to virtually “try on” hats and other accessories and interact with objects in 360-degree...
TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again
The second annual report on the efforts by this anti-fraud industry group finds that agencies, ad platforms and publishers following its guidelines...
Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly subscription
The DSP says it is the first to offer a software-as-a-service fee, as well as direct payments by the advertiser to vendors like data management...
Invoca can now dynamically update local branch phone numbers
By grabbing the branch phone number from a web page before it loads and substituting its own, the call analytics firm says, campaign tracking becomes...
Another survey shows brand trust affects purchase decisions
The online survey is yet another indicator that consumer trust of brands affects the bottom...
The Media Trust works with UK publishers and vendors to classify cookies
The effort is the latest to get a handle on the countless cookies that a typical publisher’s site deposits onto visitors’...
Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter
Called Pre-Bid by Moat, it scans for brand safety, viewability and invalid traffic before a web ad is bid on programmatic...
Screen6 launches idSync to replace cookie syncing
The Dutch company says its solution can work across a variety of devices, including Over-the-Top (OTT) TV and cookie-challenged mobile...
National Cinemedia offers first in-theater AR game for a movie
Promoting characters from Disney’s upcoming ‘Ralph Breaks the Internet,’ the 30 second game is the latest in the cinema ad network’s embrace...
Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable
The non-partisan organization is testing some new tactics this year to reach some of the most connected people on...
Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV
Dollar Shave Club, Casper mattresses and the like now have a TV ad marketplace designed for their...
MarTech Landscape: What’s the difference between a data warehouse and a data lake?
For marketers, the difference is more than just the choice of...
Quick guidelines for getting users info they need in chatbots
Chatbots require different ways of thinking about info structure and flow, just as conversations are different from...
Research firm Ipsos buys social listening platform Synthesio
The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of...
Is there a place for CRMs in a CDP world?
Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer relationship...
Amazon advertisers are in the market for campaign automation tools
Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve...
