Kochava launches deterministic attribution for mobile web
The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web ads on app...
Feb 15, 2019 at 4:47 pm ET
Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
Lucidity’s new report shows a successful field test for blockchain-based ad optimization
The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and...
Optimizely lets marketers create ideas and access experiment data through new Slack integration
The testing platform's new link with the popular collaboration tool aims to bring Optimizely's capabilities into users' daily...
Skimlinks launches automated affiliate links for AMP
The UK-based firm says this is the first such automated solution for affiliate links on AMP...
Adjust unveils a new standard to combat fraudulent ad clicks
Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range...
Marketers can now employ Watson in any cloud or location
IBM announces the availability of the powerful AI service for on-premises, private clouds, hybrid clouds or other environments beyond its own...
Know your options: Identity resolution beyond the walled gardens
Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs -- and therefore different...
Verizon Media survey on 5G: Consumers expect better AR and video
Advertisers are anticipating new creative formats, better location-based targeting and better access to quality...
How could Facebook’s use of blockchain affect marketing and advertising?
The social giant’s recent aqui-hire of a blockchain startup’s team is another demonstration of its interest in cryptocurrency, shared ledgers and...
New survey: Consumers are texting to businesses that aren’t set up to respond
The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent cell...
What impact will 5G have on marketing and advertising?
Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and...
Why subscription and consumption services need a different kind of marketing
SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing...
Why The Trade Desk’s unified ID may be catching on
Although part of the Ad ID Consortium and the DigiTrust efforts, the major DSP is populating the ad ecosystem with its own...
Blissfully wants to make cloud app management as carefree as its name
The New York City-based startup provides tools for tracking SaaS usage, users, spending and...
InsideSales’ new study: AI is ‘becoming a way of life’ for sales
Nearly three-quarters of surveyed sales pros in the U.S. are now using some kind of AI at work, twice the rate of last year’s...
New survey finds cable cord-cutting is popular across the US
For marketers, this points to acceleration of the trend where all TV program services could become, essentially, over-the-top (OTT) and delivered via...
OpenX becomes first major ad exchange to operate completely in the cloud
OpenX strikes a $110 million partnership with Google so it can shift its resources toward people-based...
Assessing Multi-Touch Attribution’s value: Is it worth the effort?
While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own...
CDP Optimove adds ability to test campaign strategies
Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns -- an entire strategy -- against another,...
BI provider Qlik buys Crunch Data and its bot
This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of...