Barry Schwartz
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About Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Barry Schwartz's latest articles

Performance marketing

Google Launches Mobile Friendly Labels, Testing Tool & Possible Ranking Boost

Google has made a large mobile announcement today, showing new efforts to encourage webmasters to ensure their web sites are mobile-friendly. Google has officially gone live with the mobile friendly label today, they launched a brand-new mobile testing tool and told us they are experimenting with new mobile-friendly ranking factors in their search ranking algorithm. […]

Performance marketing

Apple Maps Connect Enables Business Owners To Maintain Their Local & Indoor Listings

Good news for business owners – they can now maintain their local business with Apple Maps. Apple has launched a new feature named Apple Maps Connect at mapsconnect.apple.com. This is a self-service portal to add or edit local business listings within Apple Maps. Business owners or their authorized representatives can login with their Apple accounts, […]

Data

A New Click Through Rate Study For Google Organic Results

Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one Google organic click. Page two and three get only […]

Marketing management

Marketing Day: Amazon User Ratings, Germany Demands Google Customer Service & eBay In-App Ads

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Online Mortgage Lead Generator To Pay $500K Fine For Deceptive Ads A Colorado-based firm has agreed to pay $500,000 to settle charges by the Federal Trade Commission (FTC) that it falsely advertised […]

Performance marketing

Official: Google Ends Authorship For Search Results

Google has officially dropped authorship bylines from within the search results. In addition, Google will stop tracking content written by authors as tied by the author’s authorship profile. John Mueller of Google said on Google+: I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of […]

Performance marketing

Google “Pigeon” Local Search Algorithm Launches

Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and seems to have had enough of a significant update that many SEOs, webmasters and local business owners have taken noticed. The update impacts both the organic local listings within Google Map […]

Marketing operations (MOps)

Google Launches CookieChoices Site To Help Publishers With EU Cookie Compliance

Google has launched a new resource named CookieChoices to help publishers understand the European Union’s cookie compliance regulations. Bill Hartzer was the first to spot this, noticing Google purchasing the domain a while back and now launching this content on the new domain the other day. The CookieChoices explains the EU requirements as follows: European […]

Performance marketing

Google: We’ll Be Giving More Feedback For Reconsideration Request & Other Search Changes

Last Wednesday at the SMX Advanced show, Google’s head of search spam, Matt Cutts, shared some news and announcements with us during his keynote session. Here are some of the highlights from Matt’s talk: Payday Loan 3.0 Launches Matt Cutts announced Wednesday night that Google would launch version 3.0 of the Payday loan algorithm. 3.0 […]

Marketing management

Marketing Day: Gatorade LeBron James Tweets, CIA On Twitter & Facebook Goes Down?

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Gatorade Apologizes For Tweets That Mocked A Cramping LeBron James For Drinking Powerade Gatorade’s social media newsjacking attempt backfired last night when it taunted — and later apologized to — an […]

Diversity and inclusion in marketing

Marketing Day: Google Diversity, Facebook Down & Bing Not Going Away

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Adap.tv And FreeWeel Will Power ABC’s Programmatic Pilot In a move to automate the buying and selling process of premium digital TV ad inventory, AOL’s Adap.tv and Comcast’s FreeWheel announced a […]

Marketing management

Marketing Day: Twitter Growth, Yahoo Video Service & EU To Review Facebook/WhatsApp Deal

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: TweetDeck Enables Team Sharing Of Scheduled-Tweet Queues & Posting Photos In Advance Twitter-owned TweetDeck is taking steps into HootSuite territory by adding the ability to share photos in scheduled posts and, […]

Marketing management

App Annie, App Analytics Company, Acquires Distimo

App Annie, the mobile app analytics and marketing company has announced they’ve acquired their competitor Distimo. Bertrand Schmitt, CEO of App Annie said “acquiring Distimo will help us further accelerate.” The acquisition means that Distimo’s founders will take key roles within the App Annie team, and Distimo’s Netherlands offices will become App Annie’s European R&D […]

Marketing management

Marketing Day: Facebook Changes Default Post Permissions, Pinterest Business API & Smartphones Grow

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Gives Restaurants Easy Way To Display Menus On Their Pages Restaurants that market on Facebook were served up a new appetizer today by the social network. Facebook pages associated with […]

Customer experience

Google Adds More Recommendations To Its PageSpeed Insights Tool

Google announced they’ve updated their PageSpeed Insights Tool to included five new recommendations around mobile usability and speed. The new recommendations include: Configure the viewport: Without a meta-viewport tag, modern mobile browsers will assume your page is not mobile-friendly, and will fall back to a desktop viewport and possibly apply font-boosting, interfering with your intended […]

Marketing management

Marketing Day: USAirways’s NSFW Tweet, Facebook Popular Pages & Amazon’s Smartphone

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: #USAirways Deletes, Apologizes After A Pornographic Reply On Twitter Routine social media customer service turned into a not-safe-for-work nightmare today for U.S. Airways. During an exchange with a disgruntled customer, the […]

Marketing management

Marketing Day: March 13, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter’s Promoted Accounts Moving Into Desktop Timelines Twitter’s Promoted Account advertising just got a bit more prominent. As reported first today in TechCrunch, Promoted Accounts recently started appearing in Timelines on […]

Marketing management

Marketing Day: March 12, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Buffer Adds Content Suggestions To Web Dashboard & Emails Calling it “a work in progress,” Buffer has started showing content suggestions for users in both the web-based dashboard and in emails. […]

Marketing management

Marketing Day: March 11, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Suffers Outage, Returns After 47 Minutes Down Twitter is down at the moment. We started hearing reports about 15 minutes ago. We are watching the Twitter status page, which hasn’t […]

Marketing management

Marketing Day: March 6, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: What’s Old Is New: Jonah Peretti’s BuzzFeed Memo On Building A New Media Empire In 7 Takeaways BuzzFeed CEO Jonah Peretti posted a staff memo comparing the media empire BuzzFeed is […]

Marketing management

Marketing Day: March 5, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Is Twitter’s Flirtation With Agencies An Effort To Court “Normals”? Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post […]

Marketing management

Marketing Day: February 14, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Tablet Traffic: iPad Used Most, Surface Used Most Consistently Ad network Chitika has released new data about North American tablet traffic and usage. To generate the report the company looked at […]

Marketing management

Marketing Day: January 16, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Propelled By Women, Pinterest Beats Out Email In Social Sharing For First Time [Report] Pinterest has snagged the bronze from email. New data from social sharing service ShareThis shows that for […]

Marketing management

Marketing Day: December 31, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Top Columns On Marketing Land In 2013 What were the hottest subjects for discussion and exploration among digital marketers in 2013? Looking back at the year in contributed columns, we’d deduce […]

Marketing management

Marketing Day: December 30, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: With More Than 4 Million Followers, Anderson Cooper Is 2013′s Most Popular Journalist On Twitter According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the […]

Marketing management

Marketing Day: December 27, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Q&A With Anna Bager, GM Of The IAB’s Mobile Marketing Center Of Excellence Look around you almost anywhere — on public transit, in a restaurant, at a sporting event, and even […]

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