Benjamin Spiegel

Benjamin Spiegel, Chief Digital Officer, Global P&G Beauty, has nearly 20 years of experience in the technology, advertising and marketing industries. He is known as an innovator, leading the development of strategic solutions that combine data, media, insights and creativity to create disruptive digital solutions that transform brands and businesses. Prior to joining P&G as Chief Digital Officer, Global P&G Beauty, he led the search practice across the GroupM agencies, the P&G business for Catalyst, and most recently served as CEO of MMI Agency. In his current role, Benjamin brings to P&G Beauty his digital expertise, leadership and passion for creating and building leading digital capabilities. He is known as an industry thought-leader. As such, he is a frequent contributor to and speaker at conferences around the world.

Why search will save TV

As cord-cutting and changing viewing habits disrupt traditional TV, columnist Benjamin Spiegel explains why better content discovery is essential for...

How to leverage influencers for SEO

Columnist Benjamin Spiegel says incorporating the right SEO tactics in your influencer campaign can be a big boon for your brand and...

Where will SEO go this year?

What changes are ahead for SEO in 2016? From the rise of social search to a shift in who enters the field, columnist Benjamin Spiegel predicts what...

Brands, Take Back Control Of Your Data

Columnist Benjamin Spiegel discusses how to overcome the "data silo dilemma" big brands face when tapping multiple agencies to manage their...

The Future Of Search For CPGs

Consumer packaged goods (CPG) companies have always been innovators in advertising, but columnist Benjamin Spiegel notes that digital presents new...

The Google Trends Data Goldmine

Not familiar with Google Trends, or just don't use it that often? Columnist Benjamin Spiegel shows us how to use this tool for obtaining localized...

The Death Of The Keyword (As We Know It)

Google is changing the way it thinks about keywords. Search is no longer about the phrase you type into a box; it’s about creating a natural...