Bill Dinan

Bill Dinan is president of the Local Search Association, a not-for-profit association of 300+ media companies, agencies and technology companies that enable enterprises and small businesses to achieve more within local markets. Bringing deep expertise on how local commerce industries are evolving with new technology and business approaches, Dinan has successfully led and grown companies over the last few decades, including WEB.com, Acquisio, Telmetrics and others. He can be reached at bill@thelsa.org.

Calls Are A Timeless Performance Metric

Consumers’ research and purchase patterns have been changing rapidly, keeping marketers on their toes as they modify multimedia ad programs to...