Personalization & machine learning in 2018: From comms to content
Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their...
Blaise Lucey is Senior Manager, Content Marketing at Criteo. Having worked both on the agency and brand side, he has built content programs from the ground up for Fortune 500 companies and start-ups alike and is passionate about bringing great content to life.
Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their...
Brands are finding themselves at the mercy of algorithm changes from the likes of Instagram and Twitter. Columnist Blaise Lucey discusses what that...
Social media marketers can't afford to ignore in-person experiences. Columnist Blaise Lucey discusses how brands can merge online and offline...
Google's plan to release an ad blocker for Chrome could affect a sizable portion of the display market. Contributor Blaise Lucey explains what it...
So you have high-quality content. That doesn't mean much if it doesn't reach an audience. Columnist Blaise Lucey shares 25 ways to get people to take...
Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales -- and why it keeps...
Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from...
As Facebook pushes into VR with Spaces, columnist and Bitly senior content strategist Blaise Lucey takes a look at how will virtual reality will...
Feeling overwhelmed by all the social media options? Columnist and Bitly senior content strategist Blaise Lucey says it may be time to simplify and...
How can your message be heard through all the social media noise? Columnist and Bitly senior content strategist Blaise Lucey discusses the benefits...
As web traffic and user engagement continue to drop, columnist and Bitly senior content strategist Blaise Lucey says it's time to think about...
Ready to make 2017 the year of optimization? Columnist and Bitly senior content strategist Blaise Lucey delves into five ways to get...
Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of...
As more users and brands saturate Instagram, columnist and Bitly senior content strategist Blaise Lucey believes it's time to experiment with what...
As users move across different channels, how do you keep track of the customer experience? Columnist Blaise Lucey explains how to create a...
How do you make the most of your social influencers? Columnist Blaise Lucey explains how to craft a successful influencer marketing strategy and...
Are your Facebook Ads producing mediocre results? Columnist and Bitly senior content strategist Blaise Lucey explains why and how you can fix the...
In the age of the aggregator, the brand is irrelevant. Columnist Blaise Lucey says it's all about the customer experience and creating compelling...
Are you still trying to make sense of the Snapchat craze? Columnist Blaise Lucey talks about his experience with the wildly popular social network...
Are your Instagram Ads a flop? Columnist and Bitly senior content strategist Blaise Lucey explains what you might be doing...