Blaise Lucey

Blaise Lucey is Senior Manager, Content Marketing at Criteo. Having worked both on the agency and brand side, he has built content programs from the ground up for Fortune 500 companies and start-ups alike and is passionate about bringing great content to life.

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Personalization & machine learning in 2018: From comms to content

Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their...

Jan 4, 2018 at 2:51 pm ET

Your brand vs. social algorithms: The conundrum of 2018

Brands are finding themselves at the mercy of algorithm changes from the likes of Instagram and Twitter. Columnist Blaise Lucey discusses what that...

Nov 13, 2017 at 10:00 am ET

The latest social media craze for marketers: Going offline

Social media marketers can't afford to ignore in-person experiences. Columnist Blaise Lucey discusses how brands can merge online and offline...

Oct 12, 2017 at 11:30 am ET

Google’s big gamble on ad blocking and why you should care

Google's plan to release an ad blocker for Chrome could affect a sizable portion of the display market. Contributor Blaise Lucey explains what it...

Aug 16, 2017 at 12:26 pm ET

25 promotion tactics to ensure people actually see your content

So you have high-quality content. That doesn't mean much if it doesn't reach an audience. Columnist Blaise Lucey shares 25 ways to get people to take...

Jul 20, 2017 at 11:10 am ET

How Life is Good built a content-first app with an 89% retention rate

Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales -- and why it keeps...

Jun 30, 2017 at 1:19 pm ET

What a 32-step journey to a Bruno Mars album can teach marketers and tech companies

Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from...

May 26, 2017 at 9:45 am ET

Facebook Spaces & the risky virtualization of retail

As Facebook pushes into VR with Spaces, columnist and Bitly senior content strategist Blaise Lucey takes a look at how will virtual reality will...

Apr 26, 2017 at 1:31 pm ET

The art of social media minimalism

Feeling overwhelmed by all the social media options? Columnist and Bitly senior content strategist Blaise Lucey says it may be time to simplify and...

Mar 30, 2017 at 11:45 am ET

3 steps to take your influencer marketing to the next level

How can your message be heard through all the social media noise? Columnist and Bitly senior content strategist Blaise Lucey discusses the benefits...

Mar 2, 2017 at 10:39 am ET

2017: The age of social satellites

As web traffic and user engagement continue to drop, columnist and Bitly senior content strategist Blaise Lucey says it's time to think about...

Feb 2, 2017 at 11:25 am ET

5 big things marketers actually have to start doing in 2017

Ready to make 2017 the year of optimization? Columnist and Bitly senior content strategist Blaise Lucey delves into five ways to get...

Jan 12, 2017 at 10:20 am ET

Reviews: The most ignored, most important part of your social media strategy

Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of...

Dec 12, 2016 at 10:49 am ET