B2B vs. B2C: What’s the social strategy?
How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O'Brien shares tips on optimizing the social...
Jun 26, 2017 at 11:43 am ET
Brad O'Brien
Brad O'Brien joined 3Q Digital as VP of Social after spending several years on the brand side at Provide Commerce & FTD companies. Brad has a strong background in Social, SEO, e-commerce, landing page and test optimizations, analytics, as well as production and promotion of digital content. Originally from New Jersey, Brad went to college in Virginia at James Madison University and received a degree in Marketing. He has called San Diego home for the last seven years, and also works out of San Diego. Brad enjoys surfing, being outdoors, music festivals, traveling, cooking, and spending time with his dog Duke.
How to make ads less adversarial
Trust in digital advertising is improving, but there is still work to be done to improve the perception of pervasive ads. Columnist Brad O'Brien...
What is the value of a ‘Like?’
Brands welcome social Likes, but what is their true worth? Columnist Brad O'Brien dives into the impact of a Like on a company's bottom line and how...
10 tips to make the most of live video
As live video continues to take the marketing world by storm, columnist Brad O'Brien shares his recommendations on how to make it work for your...
Pro tips for every Facebook visual ad type
From carousel ads to dynamic ads to video ads and more, columnist Brad O'Brien offers tips on how you can increase performance for Facebook ads of...
Three paid social features you need to try in 2017
Columnist Brad O'Brien highlights recent social ad features from Facebook, Pinterest and Snapchat and explains why you should consider trying them...
8 tips for jump-starting your social ads in 2017
Get a leg up on your social advertising for the new year! Columnist Brad O'Brien shares tips and tricks for building your social strategy that will...
How you should be leveraging native ads in 2017
Columnist Brad O'Brien takes a close look at native advertising, what it means for your brand and how it can drive results at every stage of the...
Pinterest & Snapchat: 12 tips to dial in your visual ads
With the holiday shopping season in full swing, contributor Brad O'Brien offers tips to make the most of your advertising on Pinterest and...
10 tips for retailers’ Q4 social advertising
With the holidays around the corner, it's a crucial time for retailers to get their paid social strategies in place. Columnist Brad O'Brien outlines...
4 solutions to dial in your Facebook attribution
If your grasp of your Facebook ads attribution is murky, you're not alone. Columnist Brad O'Brien offers four solutions to help you get a solid...
4 ways for Twitter to stay relevant
How can Twitter get ahead in the social advertising space? Columnist Brad O'Brien discusses four initiatives that will help the platform thrive and...
9 new and semi-secret Facebook targeting options
Want to improve your Facebook ad performance? Columnist Brad O'Brien talks new and lesser-known Facebook targeting options to...
Where Instagram and Facebook advertising converge and where they differ
Can your Facebook successes be replicated on Instagram? Columnist Brad O'Brien takes a look at the similarities and differences between the two...
10 tips for successful Pinterest advertising
How do you pin to win? Columnist Brad O'Brien offers some tips to help you step up your advertising on Pinterest and stay ahead of the...
The ideal Facebook advertising structure: single objective
As Facebook campaigns get more complex, adopt an account structure that makes for easy management. Columnist Brad O'Brien shares his go-to method....
Three Facebook Direct Response Products You Should Be Using Now
Are you using the Facebook direct response ads that are best for your business? Columnist Brad O'Brien shares his top three and discusses how you can...