B2B vs. B2C: What’s the social strategy?
How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O'Brien shares tips on optimizing the social...
Brad O'Brien joined 3Q Digital as VP of Social after spending several years on the brand side at Provide Commerce & FTD companies. Brad has a strong background in Social, SEO, e-commerce, landing page and test optimizations, analytics, as well as production and promotion of digital content. Originally from New Jersey, Brad went to college in Virginia at James Madison University and received a degree in Marketing. He has called San Diego home for the last seven years, and also works out of San Diego. Brad enjoys surfing, being outdoors, music festivals, traveling, cooking, and spending time with his dog Duke.
How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O'Brien shares tips on optimizing the social...
Trust in digital advertising is improving, but there is still work to be done to improve the perception of pervasive ads. Columnist Brad O'Brien...
Brands welcome social Likes, but what is their true worth? Columnist Brad O'Brien dives into the impact of a Like on a company's bottom line and how...
As live video continues to take the marketing world by storm, columnist Brad O'Brien shares his recommendations on how to make it work for your...
From carousel ads to dynamic ads to video ads and more, columnist Brad O'Brien offers tips on how you can increase performance for Facebook ads of...
Columnist Brad O'Brien highlights recent social ad features from Facebook, Pinterest and Snapchat and explains why you should consider trying them...
Get a leg up on your social advertising for the new year! Columnist Brad O'Brien shares tips and tricks for building your social strategy that will...
Columnist Brad O'Brien takes a close look at native advertising, what it means for your brand and how it can drive results at every stage of the...
With the holiday shopping season in full swing, contributor Brad O'Brien offers tips to make the most of your advertising on Pinterest and...
With the holidays around the corner, it's a crucial time for retailers to get their paid social strategies in place. Columnist Brad O'Brien outlines...
If your grasp of your Facebook ads attribution is murky, you're not alone. Columnist Brad O'Brien offers four solutions to help you get a solid...
How can Twitter get ahead in the social advertising space? Columnist Brad O'Brien discusses four initiatives that will help the platform thrive and...
Want to improve your Facebook ad performance? Columnist Brad O'Brien talks new and lesser-known Facebook targeting options to...
Can your Facebook successes be replicated on Instagram? Columnist Brad O'Brien takes a look at the similarities and differences between the two...
How do you pin to win? Columnist Brad O'Brien offers some tips to help you step up your advertising on Pinterest and stay ahead of the...
As Facebook campaigns get more complex, adopt an account structure that makes for easy management. Columnist Brad O'Brien shares his go-to method....
Are you using the Facebook direct response ads that are best for your business? Columnist Brad O'Brien shares his top three and discusses how you can...