B2B products are facing a CX make-or-break moment. Here’s why
An emphasis on customer experience isn’t just for consumer brands anymore. Contributor Brent Sleeper examines why CX is mission-critical to B2B...
Brent Sleeper
An inveterate storyteller and fierce customer advocate, Brent Sleeper leads content marketing at SparkPost, a cloud email delivery service. Previously, he helped companies like Salesforce, Oracle, and other cloud and technology providers develop marketing strategies that reflect core principles of authentic communication and empathy for the customer experience. He is a graduate of Carleton College.
It’s ‘dark matter’ that defines a great CX
Some of the best opportunities to improve customer experience lie in the space between well-defined product features. Contributor Brent Sleeper...
Why notifications deliver great CX
Notifications are crucial for building trust and driving user engagement. Contributor Brent Sleeper explains why apps and services should be thinking...
5 pragmatic — and powerful — places to improve CX right now
When it comes to making a big impact on the customer experience, the 80/20 rule has never been truer. So pick the right battles and get started,...
Three things marketers must do to keep CX real
Marketers can be powerful advocates for the customer experience. But as contributor Brent Sleeper explains, we’ve got to give a little to get a...
Brand X: Why customer experience is a cloud marketing must-have
Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper...
