With 3 years of experience in paid media, Brett Middleton is a freelance paid media expert and owner of Brett Middleton Digital. Hobbies include surviving Minnesota winters and beer sampling.
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and...
Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and...
Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both...
In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential...
How can you hire a paid search (or social) specialist that fits your business's needs if you don't know much about the channel yourself? Columnist...
If you're testing out Facebook advertising for lead gen, understanding the results can be tricky. Contributor Brett Middleton outlines three...
If you're just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge....
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old...
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that...
Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for...
Are you using remarketing to supplement your other online marketing efforts? If not, columnist Brett Middleton has some easy ideas to get you...
Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research...
Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the...
