Brett Middleton

With 3 years of experience in paid media, Brett Middleton is a freelance paid media expert and owner of Brett Middleton Digital. Hobbies include surviving Minnesota winters and beer sampling.

Evaluating PPC talent, part 2: The test

In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential...

UTM tags + Facebook ads = awesome

If you're testing out Facebook advertising for lead gen, understanding the results can be tricky. Contributor Brett Middleton outlines three...

SEM ad copy tips that you may find scary

Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the...