What’s different about digital marketing in the cannabis industry?
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and...
Brett Middleton
With 3 years of experience in paid media, Brett Middleton is a freelance paid media expert and owner of Brett Middleton Digital. Hobbies include surviving Minnesota winters and beer sampling.
3 AdWords features you’re probably underutilizing
Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and...
3 ways to build a better agency-client relationship
Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both...
Evaluating PPC talent, part 2: The test
In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential...
Evaluating PPC talent, part 1: Where to begin
How can you hire a paid search (or social) specialist that fits your business's needs if you don't know much about the channel yourself? Columnist...
UTM tags + Facebook ads = awesome
If you're testing out Facebook advertising for lead gen, understanding the results can be tricky. Contributor Brett Middleton outlines three...
How your startup should be using Google AdWords
If you're just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge....
How do our biases impact PPC performance?
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old...
How should your ad budget impact campaign building?
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that...
3 things every PPC beginner needs to try
Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for...
The 3 types of remarketing you should be trying
Are you using remarketing to supplement your other online marketing efforts? If not, columnist Brett Middleton has some easy ideas to get you...
Broad match: What is it good for?
Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research...
SEM ad copy tips that you may find scary
Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the...