Testing shows e-commerce navigation doesn’t work the way we think it does
Columnist Brian Massey tests out ways to improve main navigation design and finds that before you completely overhaul your navigation scheme, you may...
Brian Massey
Brian Massey is the Conversion Scientist at Conversion Sciences and author of Your Customer Creation Equation: Unexpected Website Forumulas of The Conversion Scientist. Conversion Sciences specializes in A/B Testing of websites. Follow Brian on Twitter @bmassey
Lead the charge to use data in every stage of your design process
If you want to have a strong data-driven organization, it's essential to use data throughout your design process. Columnist Brian Massey shares tips...
Put your value proposition to the test
Is your value proposition working? Columnist Brian Massey explains how to test and narrow your options to ensure you've got a strong value...
How to ask survey questions of liars and pretenders
It's easy enough to use a survey to test out a website or campaign, but how do you know if the answers you get are truthful? Columnist Brian Massey...
Questions are the center of great websites
When you're optimizing a campaign or website, it's easy to become fixated on having all the answers. But columnist Brian Massey explains how...
The effect of Moore’s Law on behavioral marketing
Even marketing isn't immune to Moore's Law. Columnist Brian Massey explains how Moore's Law has changed behavioral science, making it cheaper for...
Yes, I want to take care of your spam problem for you
In the fight against spam, CAPTCHA is here to help -- but what's the toll on your conversion rate? Columnist Brian Massey discusses the drawbacks of...
What distinguishes conversion optimization from good design?
Columnist Brian Massey argues that conversion optimization is distinct from other web marketing practices....
9 studies for landing pages that work
The bounty of cheap behavioral data available today is a boon for marketers. Columnist Brian Massey explains how to take advantage of this cheap data...
Cheap data: You are about to get so much better at marketing
As data becomes ever more abundant and cheaper, columnist Brian Massey takes a look at what marketers stand to gain from the trend and what we can...
Generating leads from content: Placing calls to action
What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your...
Turning content pages into lead generators
Is your content turning your visitors into subscribers? Columnist Brian Massey walks you through key strategies you can try on your content landing...
Why 2016 is NOT the year of conversion optimization
Columnist Brian Massey says it's not yet time to declare this the year of conversion optimization, but with the bevy of tools and resources at our...
2 ways word clouds help you optimize
Don't ignore what's truly important to your visitors. Columnist Brian Massey walks you through two ways to use words clouds with transcripts to help...
Graphing trends can make you better at calling A/B tests
How do you know when to keep an A/B test running or to stop it before it costs you revenue? Columnist Brian Massey walks you through the nitty-gritty...
Mobile-friendly redesigns: Experiment on your current site
If you have your eye on being mobile-friendly, a full website redesign may be in order. Columnist Brian Massey has tips to ensure your site redesign...
Are our leading brands also optimization leaders?
Are well-known brand name e-tailers taking advantage of the tools available for optimization? Columnist Brian Massey shares his analysis of 7 top...
How marketers should adjust to Google’s new search ad display
How will the changes to Google's ad layout affect search advertisers' strategies? Columnist Brian Massey takes a look and explains why it may be an...
Visualizing Your Marketing And Sales Process
Columnist Brian Massey explains why using a metaphor to help you visualize all the pieces of your "marketing machine" can help you zero in on each...
A Look Back At Conversion And Analytics In 2015
Now that we've popped the champagne corks and said goodbye to 2015, columnist Brian Massey takes a look at which Conversion and Analytics columns...