3 inconsistencies in Yelp’s review solicitation crackdown
Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too...
Brian Patterson
Brian Patterson is partner and co-founder of Go Fish Digital, and is responsible for researching and developing strategies for Online Reputation Management (ORM), SEO, and managing web development projects. He blogs on the GFD blog and can be found on Twitter@brianspatterson.
Is the featured snippet bubble bursting?
What's going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in...
6 web properties you can use to protect your branded search results (with real examples)
How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing...
5 tools, tips and hacks to maximize your SEO output
Columnist Brian Patterson believes that SEO success depends not only on your knowledge and skills, but on your ability to work efficiently. Check out...
Focus on these 5 areas to deliver big results in e-commerce SEO
Need to improve SEO for your large-scale e-commerce site and don't have the bandwidth to optimize content on a page-by-page basis? Check out these...
3 tactics we’re using for Answer Boxes
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content...
The magic behind the Instant Pot viral phenomenon (and the CEO’s favorite recipe)
Columnist Brian Patterson interviews the CEO of Instant Pot, Robert Wang, for his insights into how to successfully market a product and cultivate a...
What businesses need to know about the Yelp Elite program
If you're not familiar with the Yelp Elite program, it might be time to bone up on it. Columnist Brian Patterson gets into the nitty-gritty of the...
3 next-level Yelp tricks for business owners
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review...
Writing a Yelp review that won’t get filtered
Is Yelp not showing your reviews? Columnist Brian Patterson has some tips for avoiding the review...
Test points to likely influence of click-through rate on search rankings
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he...
Angie’s List is now free: What this change means for your business
Now that Angie's List has removed their paywall, business owners may need to incorporate this site into their local marketing strategy. Columnist...
Review improvement strategies for franchise and multi-location companies
WIth local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes...
How to ask customers for reviews (and actually get them)
How do you get a satisfied customer to become an online advocate? Columnist Brian Patterson offers tips on how to ask for reviews to help bolster...
Handling negative reviews: an interview with Jay Baer
Columnist Brian Patterson interviews New York Times and Amazon best selling author Jay Baer on how businesses and marketers can approach negative...
5 Yelp Facts Business Owners Should Know (But Most Don’t)
Business owners: Yelp doesn't have to be a source of anxiety! Columnist Brian Patterson explains how you can make the review site work for...
SMS Marketing: An Often Forgotten Goldmine In A Good Mobile Strategy
Looking for a new way to reach your customers that your competitors probably aren't trying yet? Columnist Brian Patterson recommends SMS marketing....
Epic Content (And Results) That Didn’t Break The Bank
You don't need tons of money to do content marketing well. Columnist Brian Patterson shares some real-world examples of small-budget content...
Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation
Having trouble showing progress when it comes to online reputation management (ORM)? Columnist Brian Patterson explains his metric for tracking ORM...
So You Want To “Market On Reddit”
Want to make Reddit a part of your digital marketing strategy, but not sure how? Check out columnist Brian Patterson's handy guide for entering the...