3 inconsistencies in Yelp’s review solicitation crackdown
Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too...
Brian Patterson is partner and co-founder of Go Fish Digital, and is responsible for researching and developing strategies for Online Reputation Management (ORM), SEO, and managing web development projects. He blogs on the GFD blog and can be found on Twitter@brianspatterson.
Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too...
What's going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in...
How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing...
Columnist Brian Patterson believes that SEO success depends not only on your knowledge and skills, but on your ability to work efficiently. Check out...
Need to improve SEO for your large-scale e-commerce site and don't have the bandwidth to optimize content on a page-by-page basis? Check out these...
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content...
Columnist Brian Patterson interviews the CEO of Instant Pot, Robert Wang, for his insights into how to successfully market a product and cultivate a...
If you're not familiar with the Yelp Elite program, it might be time to bone up on it. Columnist Brian Patterson gets into the nitty-gritty of the...
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review...
Is Yelp not showing your reviews? Columnist Brian Patterson has some tips for avoiding the review...
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he...
Now that Angie's List has removed their paywall, business owners may need to incorporate this site into their local marketing strategy. Columnist...
WIth local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes...
How do you get a satisfied customer to become an online advocate? Columnist Brian Patterson offers tips on how to ask for reviews to help bolster...
Columnist Brian Patterson interviews New York Times and Amazon best selling author Jay Baer on how businesses and marketers can approach negative...
Business owners: Yelp doesn't have to be a source of anxiety! Columnist Brian Patterson explains how you can make the review site work for...
Looking for a new way to reach your customers that your competitors probably aren't trying yet? Columnist Brian Patterson recommends SMS marketing....
You don't need tons of money to do content marketing well. Columnist Brian Patterson shares some real-world examples of small-budget content...
Having trouble showing progress when it comes to online reputation management (ORM)? Columnist Brian Patterson explains his metric for tracking ORM...
Want to make Reddit a part of your digital marketing strategy, but not sure how? Check out columnist Brian Patterson's handy guide for entering the...