ABM is maturing, here are some tools to help build successful campaigns in 2019
Top ABM tools have different platforms with their own focus in core competencies. Review these four areas before making your choice.
As R2i's VP, Strategic Solutions Leader, Cara has an extensive background in digital technology and experience across B2B and B2C organizations that helps her focus on solving complex challenges around the complete customer experience. At R2i she is responsible for advancing solutions for key industry verticals, leveraging strategic channel marketing cloud platforms and R2i's capabilities to accelerate digital maturity and drive value and impact for R2i's clients.
Top ABM tools have different platforms with their own focus in core competencies. Review these four areas before making your choice.
Cara Caruso | Jan 9, 2019 at 8:00 am ET