5 Priorities For Email Marketing In 2015
While you've been focusing on segmentation, have other parts of your email program been on auto-pilot? Columnist Cara Olson has suggestions to get...
Feb 13, 2015 at 10:50 am ET
Cara Olson
Cara Olson is Director of Digital Direct/eCRM at DEG, a full-service digital consultancy based in Kansas City. Leveraging her 14 years of experience and thought leadership in digital direct marketing, she and her team lead email and SMS strategy, integrations, and campaign execution for flagship brands like Crocs, Helzberg Diamonds, MathWorks, Cabela's, Life is Good, and TITLE Boxing. In her spare time she runs half marathons, cheers on her beloved Royals, and drinks copious amounts of coffee while trying to exhaust her eight year-old daughter, five year-old boy, and one year-old golden retriever.
10 Data Feeds To Integrate With Your ESP
Cara Olson details the essential data feeds that let you send relevant emails to your customers based on quality...
How To Handle Email Marketing For Franchise Brands
More and more, franchise brands are embracing email marketing to help them on a number of fronts. Often, franchisers deal with a number of different...
The Disconnect Between Transactional & Promotional Emails
Many major retailers do not send their transactional emails from the same email service provider (ESP) as their promotional emails. In...
How Email Marketers Can Make Birthdays Come More Than Once A Year
As you evaluate your 2013 email programs and work on your 2014 initiatives, be sure to take a hard look at how much of your revenue from email is...
10 Ways To Cure The Post-Holiday Email Blues
Now that we’re beyond the volume increase around Black Friday, Cyber Monday and Christmas, are you suffering from the post-holiday email blues?...
My Prediction For Email Open Rates In 2014
With Google’s recent Gmail update significantly changing the way it handles cached images, they have also updated the desktop interface to...
Four Ways to Segment Email Subscribers for the Holidays
The last two months of the year bring an increase in email frequency as retailers try to drive revenue during the busiest shopping season of the...
Why Responsive Email? Making A Case Internally
Even though industry statistics indicate that more than 50% of email opens occur on a mobile device, a brand’s desire to provide an optimal...
Budgeting For Email Marketing: How To Invest In The “Killer App”
Last week at the ExactTarget Connections Conference, I had that the opportunity to meet Forrester analyst Shar vanBoskirk. Like most in our industry,...
10 Holiday Gift Guide Ideas For Email
Planning your holiday email campaigns? You should be. There are any number of tried and true approaches to engaging your subscribers over the holiday...
Oops! Email Mistakes Happen
Let’s face it: humans aren’t perfect. And there is definitely a human element to email marketing. From the designer who creates the...
How To Convert Email Subscribers To Customers
Email is a great vehicle for reducing the time between key milestones for a subscriber. After all, subscribers are great, but customers are even...
Evolving Your Email Marketing From Crawl To Walk To Run To PR
Now that email marketing has been around for years, every retailer has an email marketing program. But, each program is at a different level of...
The ABCs Of A/B Testing
Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it gives you a...
Merchandising For Email Marketing — Selecting Products and Promotions
How do you decide what products to feature in your emails or which offers to promote in your emails? If you don’t have a process in place that...
When Subscribers Stop Opening Emails
As you continue to send marketing emails over time, your list continues to grow, and your engagement metrics continue to drop. Over time, the number...
Four Ways Facebook Can Increase Email Sales
A successful retail email campaign involves much more than just an email. Because it creates customer engagement and results in revenue, a successful...
Email Marketing Equals Dollar Signs
Open and click-through rates are common metrics used to evaluate the success of email campaigns. But we all know that for retailers, revenue is what...
Ensuring The Email Is Right Before Hitting Send
That moment before you click send on an email to millions of subscribers can really make you sweat, no matter how many times you’ve done it before....