Cara Olson

Cara Olson is Director of Digital Direct/eCRM at DEG, a full-service digital consultancy based in Kansas City. Leveraging her 14 years of experience and thought leadership in digital direct marketing, she and her team lead email and SMS strategy, integrations, and campaign execution for flagship brands like Crocs, Helzberg Diamonds, MathWorks, Cabela's, Life is Good, and TITLE Boxing. In her spare time she runs half marathons, cheers on her beloved Royals, and drinks copious amounts of coffee while trying to exhaust her eight year-old daughter, five year-old boy, and one year-old golden retriever.

Explicit And Implicit Email Preferences

Email is seemingly tailor-made for collecting customer information. In a perfect program, collection begins at the point of sign up. Yet marketers...

Tracking Offline Email Conversions

Email is a unique channel. Because it is sent digitally, and click-throughs drive traffic online, retail email marketing is traditionally thought of...

Taking Triggered Email To The Next Level

For an average sender, triggered campaigns make up a low percentage of overall email volume, typically less than 5%. But don’t let the low...

Staffing Your Email Team — 8 Key Roles

Well-run email marketing programs account for as much as 20 percent of a retailer’s online revenue. While some might view that as an aggressive...

Adding Email Engagement To RFM Scoring

Spring has finally arrived, and for most retailers that means something of a lull in holiday frequency (once Mother’s Day has passed), making it an...