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In the age of misinformation, email marketers need to get their facts straight. Columnist Chad White debunks five dubious and commonly accepted...
Chad White is the author of Email Marketing Rules and Research Director at Litmus, a provider of email creation, preview, and analytics tools. He has written thousands of posts and articles about email marketing -- as a journalist at Condé Nast and Dow Jones & Co.; as a researcher and analyst at the Direct Marketing Association, Responsys, and Salesforce.com; and in his current role.
In the age of misinformation, email marketers need to get their facts straight. Columnist Chad White debunks five dubious and commonly accepted...
Looking to step up your email marketing program this year? From animated GIFs to responsive email design, columnist Chad White shares seven ways to...
Columnist Chad White takes a close look at how email has changed since the 1990s and the trends that will shape email marketing in...
Don't underestimate the intelligence of your subscribers. Columnist Chad White describes six email marketing manipulations and explains why they're...
The only way to keep your email subscribers on board is to meet or exceed their expectations. Columnist Chad White discusses how to use success and...
Google has started rolling out support for responsive email design in its various Gmail clients. Columnist Chad White explains what email marketers...
Columnist Chad White highlights the words worth repeating from a recent conference and offers his take on what marketers can learn from...
Many brands are utilizing responsive design for their email marketing, but the production costs and skills needed to create fully responsive emails...
Don't label everything and anything a conversion. Columnist Chad White says you need to focus on the right metrics to get a better understanding of...
Columnist Chad White says marketers need to be bolder and more innovative to win (and even just to survive) at email...
From team sizes to the number of specialists hired, columnist Chad White takes a look at the characteristics of companies that truly appreciate email...
Is it time to update your email production workflow? Columnist Chad White shares key areas to focus on to help you speed things up and boost your...
Columnist Chad White takes a look at the future of machine learning and AI in email marketing, its limits, and why humans will still have a big role...
From hyper-personalization to voice interfaces, columnist Chad White takes a look at what email marketers should expect in four...
Email marketing is an increasingly difficult channel to track, explains columnist Chad White, which is why marketers need to rethink their approach...
What's ahead for email marketers in 2016? From responsive design to an Apple voice-controlled headset, columnist Chad White shares his thoughts on...
Email marketing mistakes are inevitable, but there's a lot you can learn from other brands' attempts to make amends. Columnist Chad White compiles a...
With the holiday season upon us, it's time to super-charge your email marketing strategy. Columnist Chad White has some tips for avoiding lumps of...
Don't let an over-reliance on broadcast emails drag you down. Columnist Chad White explains why marketers should spend less time sending broadcast...
Are you looking to create more relevant emails? Columnist Chad White lays out key elements of an email marketing system that tailors your message...