Solving for cross-device complexity with multi-touch attribution
Multi-touch attribution isn't new, but technological advances have brought it within reach and made it more important than ever, says contributor...
Chuck Moran
Chuck Moran is responsible for leading RhythmOne's creative products team to find unique opportunities in a dynamic, digital marketplace. With over 20 years of digital marketing experience, Chuck has developed a broad understanding of the connected consumer and how brands can engage them through technology-driven, creative solutions and programmatic buying.
Game over: The death of the sales funnel and leveling up attribution
As the customer journey becomes increasingly complex, contributor Chuck Moran discusses the new rules of the game and why the way we view attribution...
Retailers, software might be eating your lunch, but it won’t eat everything
With closures and tech shifts, it looks like hard times for brick-and-mortar retailers. But columnist Chuck Moran says they need to take a page from...
Fraudsters don’t sleep, no matter who owns the tools to fight them
Columnist Chuck Moran takes a look at the wave of consolidation in the ad verification space and discusses what it means for marketers in their...
Capturing dark social activity can help brands avoid data commodification
Don't ignore the data on activity that happens outside of regular social channels. Contributor Chuck Moran explains how using dark social will set...
Navigating the programmatic turn in content distribution
As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability...
The brand safety problem is bigger than the news cycle — and so are the solutions
Brand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it's an ongoing issue with no...
What can legacy media teach us about programmatic’s future?
Digital technologies revolutionized the way we consume media, but columnist Chuck Moran wonders if there are some elements of old media (print, TV)...
4 lessons from a decade of ad tech disruption
Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to...
What influencer marketing can learn from PR’s history
Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the...
Why martech data should drive ad tech
Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating...
Cross-device ad tech: How to vet potential partners providing this critical stack element
The need for cross-device tracking is so acute that marketers are vulnerable to charlatans whose solutions are more hype than reality. Contributor...
The FTC isn’t going to save influencer marketing from itself, but the industry could
Contributor Chuck Moran believes marketers need to look beyond FTC efforts and set a standard to ensure transparency in influencer...
