6 Lessons For Marketers From Manchester United & David Moyes
I’m writing this post on holiday so am rather out of touch with recent events in the tech world. However, being English, I’m never that...
Ciaran Norris
Ciarán Norris is the Chief Digital Officer for Mindshare Australia, where he is responsible for the overall digital output of the agency, including ensuring that search, social, mobile and video are integrated into the broader marketing mix. Ciaran spent 7 years working in online publishing in the UK, and was then responsible for award winning campaigns as Head of Search & Social for London-based digital agency Altogether (now merged with ad-agency WCRS). He moved to media agency Mindshare in 2009, originally as the first Head of Social in their worldwide office in London, and then to the Dublin office as the Head of Digital at Mindshare Ireland. Ciarán is a regular speaker at events around the world, and has contributed to the likes of AdNews, B&T, econsultancy & AdAge.com.
You Can’t Own What You Don’t Pay For (In Social Media)
There’s been a lot of discussion recently about ongoing changes that Facebook is making to its Newsfeed algorithms and how those tweaks impact...
What Does The WhatsApp Deal Mean For Brands?
Unless you’ve been hiding under the digital equivalent of a rock, or perhaps living in China, it’s almost certain that you’ve heard by now...
7 Things BuzzFeed Can Teach Brands About How To Be Social
Last week saw the official launch of social news behemoth BuzzFeed here in Australia. In typically BuzzFeed style, they celebrated their launch with...
Will Social Video Ads Change TV Advertising?
Much has been written about Facebook’s new video product, which is currently being tested by Summit Entertainment and Mindshare in the US. Much...
If Facebook’s Not Cool, Brands Don’t Have To Be Either
Christmas comes round every year and so, it seems, do discussions about whether or not Facebook is still cool and/or whether it is being abandoned by...
Making Media Truly Social
What is social media? I know it’s a strange question considering the title of this column, but I think it’s one worth asking. Wikipedia,...
The Value Of Social To TV
For many years, the main question one would hear from people who worked at the major digital publishers and platforms was, “How can we take...
Will Hashtags Help Facebook In The Social TV War?
I’ve written a lot here about the intersection between social platforms and TV, and as these markets continue to evolve, there are still a lot...
Can Yahoo Go Native With Tumblr?
When Yahoo spent $1.1 billion to buy social blogging platform Tumblr, there was a huge amount of discussion around what it meant. Whilst only Marissa...
Nike’s PHOTOiD Puts Social Content In The Picture
Content marketing is one of the biggest buzz phrases of the moment, with many people talking about it as if it’s a new phenomenon. The fact...
All The News That’s Fit To Tweet
The last few years has seen the rise of what are known as “acqhires,” where start-ups are bought for their talent and tech, rather than...
Content Marketing Beyond “Create It Yourself”
One of the biggest buzz-phrases of the past year or so has undoubtedly been Content Marketing. It’s the perfect piece of jargon: it’s...
Graph Wars: Why Twitter & Facebook Should Call A Truce
Last month, I talked about how the major social platforms are increasingly trying to tie people to their own services, no matter what that might mean...
If (Not) This Then (What?)
The end of 2012 saw the start of something that is likely to take up a lot of time and column inches in 2013: the true start of the social platform...
5 Things Likely To Shape Social In 2013
As we approach the end of another year, it’s a good time to think about what we, as marketers, hope to achieve in the next 12 months. But to do...
The Battle For Data From Social TV
As you undoubtedly know by now, the 7th of November was an historic day. It was the day that saw an event which highlighted the changing world we...
5 Lessons From #London2012
The Olympic Games in London were, I think most people would agree, a pretty stunning success. From the amazing opening ceremony, to the record haul...
What We Can All Learn From The Slow Demise Of Flickr And Last.fm
Picture the scene: a two-person team of entrepreneurs, made up of a business head and a developer, had pivoted their original business into the...
Social And Mobile Bring Truly Personal Computing
It’s become rather fashionable in the last year or so to talk about the post-PC era, most notably after Steve Jobs did so back in 2010....