CJ Arseneau

CJ Arseneau is vice president of marketing for leading call analytics and attribution technology provider Telmetrics, where she spearheads the company's brand marketing, product development and marketing and communications initiatives. Since joining the company in 2005, she has become a prominent voice in call attribution. She has been instrumental in helping Telmetrics develop its digital and mobile product suite as well as expand its customer base to include the top local advertising publishers and agencies. With more than 18 years of technology and software marketing experience, she is an invaluable member of Telmetrics' executive leadership team responsible for helping define the company's strategic roadmap.

How Do Your Calls Rate?

How do you know whether a call is a good lead? Lead scoring can be tricky, but columnist CJ Arseneau explains why it's essential that marketers gain...