CMOs at the wheel: How are they Driving the Modern Marketing Organization?
Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and...
Nadine Dietz & Erica Seidel
Nadine Dietz is the CMO of SLAP, a culture consultancy, the Author of the ANA CMO Talent Challenge and an Advisor to a portfolio of companies, from leadership development to digital ecosystems. Her passion for helping CMOs solve their toughest business challenges today has been the underlying vein of her 20+ year career. Current author of the ANA CMO Talent Challenge Playbook, Former CMO of The CMO Club and former Strategic Advisor for VentureBeat, Nadine has helped hundreds of CMOs connect, share and grow across a broad spectrum of critical skills; organizational leadership, C-suite collaboration, marketing platform design, emerging technology integration, customer experience optimization, employee experience, career development and personal branding. Find her on LinkedIn. Erica Seidel is the founder of The Connective Good, a boutique recruiting consultancy that is retained to attract senior professionals with backgrounds in marketing leadership, marketing analytics, customer intelligence, digital marketing, product marketing, and market research. Previously, she led Forrester Research's businesses for Chief Marketing Officers and Interactive Marketing executives of Fortune 500 companies.
The B2I marketing organization: How IBM’s CMO of North America organizes for business-to-individual marketing
CMO of IBM North America Rashmy Chatterjee explains how she delivers on a vision to build trust and understand customers' needs, in an interview with...
How Oracle Data Cloud’s CMO organized to educate customers in a complex category
When demand outpaces understanding, your marketers must become teachers. Oracle Data Cloud CMO Cory Treffiletti shares how in an interview with...
From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer
TripAdvisor's Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview...
A great American underdog makes a comeback: CMO transforms Arby’s into a fast-food leader
Rob Lynch, chief marketing officer of Arby’s, tells contributors Erica Seidel and Nadine Dietz how a willingness to take risks has fired up this...
Tumi’s chief digital officer shares how his org is built to go ‘beyond incrementality’
Contributors Erica Seidel and Nadine Dietz interview Charlie Cole, Chief Digital Officer of Tumi, to uncover the inner workings of...
Organizing for simplicity: An inside look at Humana’s digital transformation
Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A...
Grubhub’s CMO creates organizational agility to collect diners’ real-time presidential preferences
Barbara Martin Coppola, CMO of Grubhub, tells contributors Nadine Dietz and Erica Seidel how she has created a truly agile marketing organization...
“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1
Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain's biggest and boldest campaign ever in an interview with...
The 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare Digital
CMO Justin Steinman shares how he hires and organizes his team — along with his take on the most revealing interview question you can ask...
From great to world-class: How the CMO of Belkin International transformed his organization
Moving from a channel-led approach to one that embraces every brand touch point doesn't happen overnight. Contributors Erica Seidel and Nadine Dietz...
Visa’s story: When digital transformation begs for organizational change
Contributors Nadine Dietz and Erica Seidel interview Visa's North American marketing chief and discover how she cultivates "human Swiss Army knife"...
