The Analytics Platform Wars & What They Mean To A CMO
“Should I move to Google Analytics Premium or keep my current vendor? Or both?” It’s a question I get asked all the time and clearly one many...
Aug 5, 2013 at 9:01 am ET
Corey Koberg
Corey Koberg is a founding partner at Cardinal Path, focused on helping companies utilize big data to optimize their digital assets. He is the author of Display Advertising: An Hour A Day and well-known speaker, having keynoted and led sessions on advertising, analytics, and optimization at conferences and events across the globe.