20 Tools To Stop The Social Media Timesuck
The longer I work in social media, the more I realize that the biggest danger for a social media marketer isn’t proving ROI, anticipating...
Courtney Seiter is a content crafter at Buffer. She has been an editor and writer at publications including Allure, Time Out New York, Playboy and The Tennessean. She speaks frequently on social media marketing and community management topics.
The longer I work in social media, the more I realize that the biggest danger for a social media marketer isn’t proving ROI, anticipating...
The beauty of a brand new year is the fresh start it provides — the idea that you can shake off all the past mistakes, assumptions and...
What’s the one thing that makes social media marketing different from all other kinds of marketing? Social media marketing is the only kind...
Now that there’s only a smidgen left of 2013, it’s fair to say that the year wasn’t a giant win for social media marketers —...
Have you ever noticed that all the social media experts who tell you not to worry about fans and followers usually already have plenty of both?...
Social media managers talk a lot about being ready for a social media crisis, but there’s not much discussion about preparing for regular old...
I’m a Facebook fan of at least 20 local attractions, shops and restaurants that I’ve never visited. The neighborhood antique store where...
There’s no real guidebook for a perfect social media marketing career – or at least I haven’t found one yet. There’s no quiz you...
The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as...
Smart social media marketers know that some tactics are totally off the table. Spamming that Google Plus community with your off-topic links?...
As a wise statesman rocker once sang, the waiting is the hardest part. These days, that applies to Facebook marketing, too. We’ve seen a...
She wasn’t a marketer. She didn’t optimize that infamous post on Facebook, or time it based on social media studies. Heck, she...
You can’t help but feel that little rush of jealousy when you see a just-average piece of content getting tons of shares, likes and tweets....
I’ve been thinking a lot about empathy lately. Maybe you have, too. By its very definition, empathy involves connecting with others to...
Sometimes the difference between just OK and truly remarkable is really, really small. Like the mint on your pillow at a great hotel or the smiley...
“There are things we know that we know. There are things that we know we don’t know. But there are also unknown unknowns. There are...
Three embarrassing things about me: I recently discovered I’ve been using the word nonplussed wrong my whole life; I listen to Journey without...
The 2012 NFL season is now underway, so let’s take a moment to consider football’s biggest and most unsung hero: the superfan. On game...
You’re doing everything right in social media marketing: you’ve got buy-in from bosses, a strategy for success, ROI all figured out. But...
By now, we’ve all heard about Twitter’s little break-up with LinkedIn – and discovered the consequence in our now tweet-free LinkedIn...