20 Tools To Stop The Social Media Timesuck
The longer I work in social media, the more I realize that the biggest danger for a social media marketer isn’t proving ROI, anticipating...
Courtney Seiter
Courtney Seiter is a content crafter at Buffer. She has been an editor and writer at publications including Allure, Time Out New York, Playboy and The Tennessean. She speaks frequently on social media marketing and community management topics.
5 Social Media Trends To Kill In 2014
The beauty of a brand new year is the fresh start it provides — the idea that you can shake off all the past mistakes, assumptions and...
9 Phrases That Can Transform A Conversation
What’s the one thing that makes social media marketing different from all other kinds of marketing? Social media marketing is the only kind...
How To Be Eternally Indispensable In Your Social Media Job
Now that there’s only a smidgen left of 2013, it’s fair to say that the year wasn’t a giant win for social media marketers —...
20 Quick-Win Tactics For Building A New Social Media Presence
Have you ever noticed that all the social media experts who tell you not to worry about fans and followers usually already have plenty of both?...
Prepping For Bad News: 10 Tips That Could Prevent A Social Media Crisis
Social media managers talk a lot about being ready for a social media crisis, but there’s not much discussion about preparing for regular old...
What Are You Going To Do With All Those Likes?
I’m a Facebook fan of at least 20 local attractions, shops and restaurants that I’ve never visited. The neighborhood antique store where...
10 Social Media Mistakes You May Be Making (Because I Did)
There’s no real guidebook for a perfect social media marketing career – or at least I haven’t found one yet. There’s no quiz you...
The Minimalist’s Guide To Social Media Metrics
The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as...
Yellow Light Social Media: Use These Tactics With Caution
Smart social media marketers know that some tactics are totally off the table. Spamming that Google Plus community with your off-topic links?...
20 Ways Brands Can Prepare For Facebook Changes
As a wise statesman rocker once sang, the waiting is the hardest part. These days, that applies to Facebook marketing, too. We’ve seen a...
What A Gay Dog Can Teach Us About Viral Content
She wasn’t a marketer. She didn’t optimize that infamous post on Facebook, or time it based on social media studies. Heck, she...
15 Strategies To Get More Shares For Your Content
You can’t help but feel that little rush of jealousy when you see a just-average piece of content getting tons of shares, likes and tweets....
Our Challenge For 2013: Empathetic Social Media
I’ve been thinking a lot about empathy lately. Maybe you have, too. By its very definition, empathy involves connecting with others to...
9 Social Media Elements Worth Personalizing
Sometimes the difference between just OK and truly remarkable is really, really small. Like the mint on your pillow at a great hotel or the smiley...
Why Social Media ROI Can’t Be Measured – And Why That’s OK
“There are things we know that we know. There are things that we know we don’t know. But there are also unknown unknowns. There are...
Social Media: Where Vulnerability Is Strength
Three embarrassing things about me: I recently discovered I’ve been using the word nonplussed wrong my whole life; I listen to Journey without...
Find And Reward Your Social Media Superfans
The 2012 NFL season is now underway, so let’s take a moment to consider football’s biggest and most unsung hero: the superfan. On game...
20 Great Social Media Voices (And How To Develop Your Own)
You’re doing everything right in social media marketing: you’ve got buy-in from bosses, a strategy for success, ROI all figured out. But...
10 LinkedIn Shortcuts For A Post-Twitter World
By now, we’ve all heard about Twitter’s little break-up with LinkedIn – and discovered the consequence in our now tweet-free LinkedIn...