Google’s Project Brillo Signals End of Web & Beginning of Apps Everywhere
With Google's announcement of Brillo and Weave, marketers need to think more seriously about apps as a way to reach consumers, says columnist Daniel...
Daniel Cristo
Daniel Cristo is the director of SEO Innovation at Group M's Catalyst, a thought leader in the organic, paid and social space. Dan has been doing SEO since 2002. An avid programmer and entrepreneur, Dan co-founded Triberr, an Influencer Marketing platform
5 Trends That Signal The Extinction Of Organic Search Results
As Google's Knowledge Graph improves, organic-less search results pages are becoming a distinct possibility, believes columnist Daniel...
Google Gets Personal: Will Potential New Ad Service Boost Personalized Results?
Who has more data about Internet users than Google? The stores these folks do business with, columnist Daniel Cristo notes. And those companies may...
Why Content ‘Misdirection’ Can Be A Viral Homerun
How do you help your search marketing campaign go viral? Make it about something totally unexpected, explains columnist Daniel...
Does My Business Really Need A Mobile App?
If you already have a mobile-friendly website, is an app a necessity? Contributor Daniel Cristo says you only need one if you don't want to fall...
Google Glass: Thank You For Exploring With Us
The Google Glass Explorer Program has officially ended -- so what went wrong? Columnist Daniel Cristo...
Are App Graphs The Next Big Thing In Search?
You've heard of social graphs and knowledge graphs, but what about an app graph? Columnist Daniel Cristo explains how this may (soon) be a factor in...
A Magic Leap Into An Entirely Different Direction For Google Glass?
Could a recent investment offer clues to the search giant's developing vision for the wearable future? Columnist Daniel Cristo explores the...
Get Ready For Next Gen Search By Exploring The Google-Initiated Physical Web Project
Someday, every device you can imagine will be connected. Contributor Daniel Cristo explains the new open-source project and imagines how marketers...
5 Ways The Apple Watch Changes Marketing
You can do almost anything from your wrist with the new Apple Watch. Will that change the way marketers promote their products and...
Prepare For Future Search: SEO For The Connected Home(Kit)
My wife called me at work last week to let me know that she locked herself out of the house. Oddly enough, she had her phone with her but not her...
Why Your Content-Based SEO Strategy Will Eventually Fail
How many channels does the average cable subscriber have access to? Hundreds? Thousands? And how many of those channels do they actually watch...
Your Guide To All Things Hashtag Analytics & Optimization
Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not,...
Digital Marketing Disaster? Hope You Have An Emergency Plan!
With 54 inches of snow so far in New York this year, we have officially broken into the top ten worst winters on record. It’s been one snow...
7 Ways Google Glass Will Change Search, And How It Should Change Your Marketing
It’s official. Google Glass will be openly available for purchase later this year. That means two things: Expect to see a lot of new Glassers...
Influencer Marketing: How Google Will Change The Game
I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but...