Danny Sullivan: My new role as advisor for Third Door Media
Marketing Land continues on strong, with an outstanding team in...
Danny Sullivan
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.
The Periodic Table of SEO Success Factors: 2017 edition now released
Mobile, direct answers & site speed factors gain greater...
Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free
Despite less traffic, paid subscriber conversion said to be up...
Google warns authors, publications against misusing links in syndicated articles & posts
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google...
Live blog: Google Marketing Next opening keynote
Google's annual event for advertisers is expected to have a variety of product...
Google I/O Roundup: Search-by-picture Google Lens & other Google Assistant features announced
The ability to search-by-picture or translate-by-picture gives Google Assistant a powerful advantage against other digital...
Up close with Facebook’s Frame Studio
Facebook Frames are easy to make and share with a brand's followers. But restrictions on logos and trademark usage are an...
How Google assesses the ‘authority’ of web pages
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page...
Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets...
A deep look at Google’s biggest-ever search quality crisis
Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the...
Snapchat makes it possible to search for Stories by keywords
The change should make it easier for people to discover more content on Snapchat, perhaps leading to more time spent in the...
Google Posts now gives museums, movies, musicians & sports groups dedicated space in search
Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an...
Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad
Appears to be the first-ever commercialization of Google's home assistant...
Your guide to using Google Assistant and the Google search app on Android & iPhone
Google Assistant is coming widely to Android phones. Here's how to use it and other ways to Google on your smartphone -- even for iPhone...
Google launches new effort to flag upsetting or offensive content in search
Using data from human "quality raters," Google hopes to teach its algorithms how to better spot offensive and often factually incorrect...
Google’s “One True Answer” problem — when featured snippets go bad
Obama's planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of...
Using AMP? A known bug is probably screwing up your Google Analytics
Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and...
Marketing Land’s guide on how to use Snapchat
Haven't gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting...
No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” program
WSJ move might cause other publishers to remove content from Google's program, if it turns out 'Subscription' label doesn't hurt...
Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39%
From a high of 57% three years ago, hashtags were only in about one-third of...