A Google Attribution (and Attribution 360) readiness checklist
With a full rollout of Google Attribution approaching, marketers need to be prepared to get the most out of Google's attribution services. Columnist...
David Booth is a co-founder and Partner at Cardinal Path, where he helps organizations use data and digital intelligence to gain competitive advantage in their markets. He is an author, adjunct professor, and public speaker, and as a consultant David has worked across five continents helping audiences ranging from C-level executives to technical implementation teams with digital analytics, business intelligence and digital marketing.
With a full rollout of Google Attribution approaching, marketers need to be prepared to get the most out of Google's attribution services. Columnist...
From setting well-defined goals to digital attribution, columnist David Booth shares ways to improve your digital media measurement and get the most...
How do you know if you’re getting the most out of your investment in content? Columnist David Booth outlines four tactics to help you define and...
Are you getting everything you can out of Google Analytics? Columnist David Booth offers a checklist to help you take advantage of all it has to...
What can we expect to see in the world of data and analytics in the coming year? Columnist David Booth asks industry partners, colleagues and...
You've got tons of data, but what value are you really getting from it? Columnist David Booth explains the multitude of ways data science can help...
Years from now, what will martech look like? Columnist David Booth takes a look at what the future holds for...
Columnist David Booth explains why using purchase intent will help you understand what’s really important and where to prioritize your...
Writing a request for proposal can be a daunting task. But columnist David Booth has some guidelines for your digital data & analytics RFP process to...
Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to...
Are you getting all you can out of your data management platform? Columnist David Booth discusses what you should focus on to ensure successful...
What's in store for data & analytics in the coming year? Columnist David Booth asks well-known experts -- Justin Cutroni, Jim Sterne, Daniel...
Sure, you're collecting a lot of data, but are you using it to predict future outcomes? Columnist David Booth discusses the ways you can apply...
Columnist David Booth explains why bridging the gap between your marketing performance data and your customer data will help you make strong business...
Are you still not fully utilizing data? Columnist David Booth outlines five things you need to do to help you and your organization better dive into...
It's not just about collecting data. You need to know how to activate that data to extract value from it. Columnist David Booth explains...
I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your...
Having lots of data is great, but contributor David Booth reminds us that what counts is what we do with...
With so many arms of your organization depending on data to make strategic decisions, columnist David Booth suggests forming a centralized team to...
Are you making the most of the data you're collecting, or are you falling behind? Follow these precepts to move your business forward....