Marketers: Never forget that we are at war
Contributor David Rodnitzky urges agencies and brands to stay alert and aggressive, to avoid being "Blockbustered."...
David Rodnitzky is CEO and co-founder of 3Q Digital, a marketing firm with offices in the San Francisco Bay Area and downtown Chicago. David is the founder of the LinkedIn Online Lead Generation Group, an advisor for Marin Software, and a regular contributor to the 3Q Digital blog. He can be found at numerous speaking engagements across the SEM community.
Contributor David Rodnitzky urges agencies and brands to stay alert and aggressive, to avoid being "Blockbustered."...
Columnist David Rodnitzky explains why he believes the latest Facebook privacy scandal may be overblown....
Could the cataclysmic decline of the retail industry in 2017 have been avoided? Contributor David Rodnitzky thinks so and explains why an aggressive...
Columnist David Rodnitzky starts off the new year with a look back at the changes that have impacted digital advertising and how they'll continue to...
What's the point of CTR if you're not paying attention to ROI? Columnist David Rodnitzky believes marketers need to look beyond the basic metrics to...
Everywhere you look, it's become more challenging to separate ads from content. Columnist David Rodnitzky discusses the most common methods marketers...
Debating whether you should buy, rent or build your own martech software? Columnist David Rodnitzky explains why building your own martech software...
To help you stay ahead and capitalize on future advertising trends, columnist David Rodnitzky rounds up the new marketing channels that he expects...
Procter & Gamble last month slashed its digital ad spend over bot concerns. But columnist David Rodnitzky says online advertising isn't broken, and...
Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn't...
Contributor David Rodnitzky takes a look at a decade-old ruling and explains how it helped Amazon become a commerce behemoth and what it means for...
Columnist David Rodnitzky takes a look at the decline of newspaper ad revenue and the current state of TV and asks what it means for the future of...
Columnist David Rodnitzky looks into the future of branding in a world that's being increasingly dominated by AI, machine learning and other...
Agency-client relationships can be complicated. Columnist David Rodnitzky shares what he's learned to help you build a solid, long-standing...
Your agency's rating on Glassdoor might not be telling the whole story. Columnist David Rodnitzky describes the essential ingredients of a...
How do you find the right digital marketing agency? Columnist David Rodnitzky says it starts with asking the right...
Columnist David Rodnitzky discusses the power and peril of measurement and explains why both online marketers and brand marketers need to find the...
Once your acquisition is signed, what's next? In Part 5 of a series, columnist David Rodnitzky discusses how and when to tell your team and clients,...
In Part 4 of a series, columnist David Rodnitzky walks you through non-financial deal terms and offers tips on choosing the right acquirer and...
In part 3 of a series, columnist David Rodnitzky answers questions you may have surrounding the acquisition process, from whether you should wait for...