5 futuristic advertising channels and the first rule of advertising dynamics
To help you stay ahead and capitalize on future advertising trends, columnist David Rodnitzky rounds up the new marketing channels that he expects...
David Rodnitzky
David Rodnitzky is CEO and co-founder of 3Q Digital, a Harte Hanks company, a marketing firm with offices in the San Francisco Bay Area and downtown Chicago. David is the founder of the LinkedIn Online Lead Generation Group, an advisor for Marin Software, and a regular contributor to the 3Q Digital blog. He can be found at numerous speaking engagements across the SEM community.
P&G fought online advertising, and online advertising won
Procter & Gamble last month slashed its digital ad spend over bot concerns. But columnist David Rodnitzky says online advertising isn't broken, and...
Meet the fake news of the online marketing world (that Google loves!): Review sites
Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn't...
Be careful what you ask for: How a Supreme Court victory for manufacturers helped Amazon
Contributor David Rodnitzky takes a look at a decade-old ruling and explains how it helped Amazon become a commerce behemoth and what it means for...
The calm before the storm: Why media channels die quickly
Columnist David Rodnitzky takes a look at the decline of newspaper ad revenue and the current state of TV and asks what it means for the future of...
The robots who will warm your heart — and drive your branding
Columnist David Rodnitzky looks into the future of branding in a world that's being increasingly dominated by AI, machine learning and other...
10 truisms about agencies and clients
Agency-client relationships can be complicated. Columnist David Rodnitzky shares what he's learned to help you build a solid, long-standing...
What do employee reviews really say about your agency?
Your agency's rating on Glassdoor might not be telling the whole story. Columnist David Rodnitzky describes the essential ingredients of a...
Not all agencies are created equal
How do you find the right digital marketing agency? Columnist David Rodnitzky says it starts with asking the right...
The tracking trap in digital marketing
Columnist David Rodnitzky discusses the power and peril of measurement and explains why both online marketers and brand marketers need to find the...
Selling your agency, Part 5: The transition
Once your acquisition is signed, what's next? In Part 5 of a series, columnist David Rodnitzky discusses how and when to tell your team and clients,...
Selling your agency, a how-to guide, Part 4: Making the deal happen
In Part 4 of a series, columnist David Rodnitzky walks you through non-financial deal terms and offers tips on choosing the right acquirer and...
Selling your agency, a how-to guide, Part 3: The mechanics of being acquired
In part 3 of a series, columnist David Rodnitzky answers questions you may have surrounding the acquisition process, from whether you should wait for...
Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
In Part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed...
Selling your agency, a how-to guide: Part 1 — Starting out right
Thinking about selling your agency? From incorporating to employees, columnist David Rodnitzky has tips on how to make the process...
Tired of broken promises from politicians? Demand KPIs!
Columnist David Rodnitzky envisions a world where we could hold the government accountable to metrics and vote not just for candidates, but also for...
Why ad blockers are not a threat to the online ad industry
Don't believe the naysayers. Columnist David Rodnitzky explains why the paranoia surrounding ad blocking is exaggerated and why it will never happen...
Efficiency and arbitrage: two strategies to own performance marketing
In an increasingly efficient world, what works today won't work tomorrow. So what should marketers do? Columnist David Rodnitzky discusses some key...
The SEM agency is dying (and what to do about it)
Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the...
Experts can save you 9,999 hours of pain
Don't make the mistake of not listening to experts. Columnist David Rodnitzky says that whether you're looking for a doctor or an SEM, you need to...
