Programmatic Storytelling: How Programmatic Is Evolving Traditional Branding
Programmatic doesn't necessarily have to mean direct response. Contributor Dax Hamman explores some trends making this tactic suitable for branding...
Dax Hamman
Dax Hamman is the Chief Strategy Officer at Chango, the solution to programmatic marketing and "big data", and is based in San Francisco and London. You can follow him on Twitter @DaxHamman.
You Really Have No Idea How Your Media Plans Are Being Built!
Are ski trips and skydiving outings more important than marketing performance? CMOs, it's time to look closely at how agency media planners are...
Predicting And Creating The Media RFP Of 2016
Without question, digital media planning is evolving continuously. In some ways, this evolution is happening too fast for the media buying world to...
6 Common Mistakes Of Acquisition Marketers
New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes and campaigns...
One Tech Stack To Rule Them All: Potential Programmatic Pitfalls
Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site...
New Display Research: State Of The Industry Retargeting Report #4
The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the support of...
Understanding Live Intent Data: Lifting The Veil Over Marketers’ Eyes
In last month’s column, “Real Time” In Display Advertising Doesn’t Really Mean Real Time, we discussed how despite the...
“Real Time” in Display Advertising Doesn’t Really Mean Real Time
A lot of nonsense is spoken today regarding “real-time marketing” and “real-time bidding,” yet most of what is actually being...
WTF Is Tag Management? Do You Really Know, Or Just Think You Do?
In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched briefly on...
WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?
[Editor’s note: This column has been corrected to fix errors that weren’t caught in the initial editing process. Thanks to those who...
3 Ways Marketers Can #Win With Twitter’s New Tailored Audiences
Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target individuals...
New Research: The Retargeting Barometer, 3rd Edition
The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use of...
The Consumer’s View Of A Programmatic World
I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a lot of our...
Why There’s More To DMPs Than You Ever Thought!
There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event without...
3 Essential Secrets To Becoming A Programmatic-Savvy CMO
It’s hard to get away from the terms “programmatic marketing” and “big data” these days. But what does today’s...
The Real State Of Programmatic Marketing
Clearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical executions...