Dax Hamman is the Chief Strategy Officer at Chango, the solution to programmatic marketing and "big data", and is based in San Francisco and London. You can follow him on Twitter @DaxHamman.
Programmatic doesn't necessarily have to mean direct response. Contributor Dax Hamman explores some trends making this tactic suitable for branding...
Are ski trips and skydiving outings more important than marketing performance? CMOs, it's time to look closely at how agency media planners are...
Without question, digital media planning is evolving continuously. In some ways, this evolution is happening too fast for the media buying world to...
New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes and campaigns...
Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site...
The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the support of...
In last month’s column, “Real Time” In Display Advertising Doesn’t Really Mean Real Time, we discussed how despite the...
A lot of nonsense is spoken today regarding “real-time marketing” and “real-time bidding,” yet most of what is actually being...
In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched briefly on...
[Editor’s note: This column has been corrected to fix errors that weren’t caught in the initial editing process. Thanks to those who...
Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target individuals...
The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use of...
I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a lot of our...
There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event without...
It’s hard to get away from the terms “programmatic marketing” and “big data” these days. But what does today’s...
Clearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical executions...
