Understanding AdWords keyword match types for manufacturers
With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the...
Dianna Huff
Dianna Huff, President of Huff Industrial Marketing, Inc., helps small, family-owned industrial manufacturers grow through marketing. Dianna works with OEMs and contract manufacturers across the U.S.
Why consistent marketing can pay big results for small industrial manufacturers
Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides...
The PPC challenge of selling manufacturing capability vs. stock products
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren't so clearly defined....
3 ways to use search query data from Google Search Console
New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics...
How to determine if that ‘free audit’ solicitation email is legit
It can be tough to determine if a 'no obligation' audit email is legitimate. Thankfully, columnist Dianne Huff shows how you can identify scams --...
Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches
In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers...
Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content...
Strategies for capturing ‘made in the USA’ searches
Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for marketers on...
Manufacturing FAQs: The workhorse of content and search marketing
Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing...
7 tips for small manufacturers thinking about using AdWords
New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be...
3 reasons why you can safely ignore your competitors’ traffic metrics
Competitive analysis can be helpful, but columnist Dianna Huff explains why it's important not to get too focused on your competitors'...
Small business owners: 3 steps to creating accurate Google Analytics reports
Raw traffic data in Google Analytics isn't always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a...
Setting SEO KPIs for small manufacturing websites
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO...
SEO on a budget: How a small manufacturer started a program from scratch
Think you don't have the resources for an effective SEO program? Thank again! Columnist Dianna Huff shares a case study detailing how a small...
3 tips for tracking response to industrial tradeshow print ads and landing pages
Columnist Dianna Huff offers some smart advice for how you can measure the digital impact of real-world event marketing...