5 essential steps to connect with Generation Z
While the path to success for today’s retailers includes higher consumer expectations and changing behavior, e-commerce giants such as Amazon...
Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your...
Is it time to graduate to Google Analytics 360?
It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can...
Google and Salesforce integration: Bringing customers and brands closer together
The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest...
Choosing an enterprise call analytics platform
The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey....
The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your...
Compare 17 top SEO tools and platforms
Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages,...
7 ways to use dynamic content and multiply your conversions
Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another...
Learn about people-based marketing from eight experts
For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a...
Join Lytics and Merkle for the ‘Customer Data Challenge’ webinar
How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels?...
Win more conversions with ‘The Marketing Automation Playbook’
Marketing automation gives you the power to generate more leads, drive more sales and optimize your spend. It helps you target your customers with...
Google Analytics 360: A Buyer’s Guide
It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can...
Guide to the top marketing automation platforms
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization:...
Customer Data Challenge: Improve martech efficiency and ROI with unified data
Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half...
Using Voice Search to Transform Your Local Search Strategy
More than 43 million people in the U.S. now own a smart speaker, and, as of January 2018, there were an estimated one billion voice searches per...
Protect Your Brand: The best defense is a good offense
Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search...
Learn how to navigate Google’s Comparison Shopping Services
In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the...
Planning and creating the perfect landing page
Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their...
New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide
The customer data platform (CDP) market is expected to generate $1 billion in revenue by 2019, according to the CDP Institute, as both employment and...
Get started with marketing automation–learn the terms you need to know
For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are...
