Make user-generated content your brand’s secret weapon
Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they...
Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
Thinking about an SEO platform? We compare 13 leading vendors
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords,...
2017 Email Marketing Industry Report: What’s driving today’s marketers?
As marketers, we navigate an ever-changing landscape of channels, trends and strategies to be successful — and email marketing is at the center...
Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization
Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers...
Compare 14 marketing automation platforms
Although email marketing continues to be a core capability for B2B marketing automation platforms, the market is rapidly evolving from an email...
Keys to Driving Webinar Registration and Attendance
Are you getting enough people to register and attend your webinars? Webinars are one of the best tools marketers have to generate leads and drive...
Live Chat Best Practices for Conversion Rate Optimization
As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if...
Report: Data-Driven Marketing — Push Forward or Fall Behind
It’s no secret that data-driven marketing is top of mind for brand and agency executives. But what is surprising — shocking, in fact —...
The secret formula for determining a marketing budget
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How...
How to use APIs to increase offline conversions
When more than two-thirds of the average customer journey takes place online, many marketers understandably concentrate their efforts on digital...
Agencies: Help your small business clients grow with marketing automation
Until recently, most small businesses couldn’t fit marketing automation into their budgets. But with more affordable platforms on the rise,...
Accelerated Mobile Pages (AMP): IS faster better?
Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile...
6 critical components of Facebook ad management
Facebook has the power to help you find, build, nurture and convert new audiences on mobile and desktop. It’s an integral part of every digital...
Buyer’s Guide: Marketing Automation Matrix
The marketing automation marketplace is experiencing exponential growth and it’s not expected to slow anytime soon. Because the industry is...
Best Practices for Building an On-Demand Content Strategy
On August 17th, join us as Mark Bornstein, VP of Content Marketing at ON24, highlights the best practices for building an on-demand content strategy....
5 Disruptions Reshaping Modern Marketing
Marketing certainly isn’t what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality,...
Three must-read ABM trends for 2017
Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report...
Organizing for Martech: Re-examining modern marketing
Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in...
Three ways you’re wasting money on your marketing automation
As a marketing agency, Foxtail Marketing, has gained unique insights into some of the tools and marketing practices that you really can’t get as a...
Get the ‘2017 Webinar Benchmarks Report’ from ON24
For this report, ON24 looked at more than 16,000 webinars delivered by over 1,000 organizations from around the world to detail the entire lifecycle...
