How to develop the content your target audience actually wants
Content pollution is real. Are you part of the...
Jul 8, 2019 at 1:30 pm ET
Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
How to Build a Comprehensive Data Strategy
The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today, including ABM,...
The future of search: Capturing the hearts and minds of Generation Z
Search advertisers will need to adapt the way they market for the next generation of consumers, with 78% of Generation Z seeking authenticity as an...
Creating landing pages that convert
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be...
Compare 14 top marketing automation platforms
Which marketing automation platform is right for your...
7 steps to a successful website launch
Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall...
10 questions to ask marketing automation vendors
You’ve decided to implement a marketing automation platform…great! Discover 10 key questions to ask vendors, such as: Do they require...
4 steps to manage digital work processes with greater speed and efficiency
Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of marketing’s...
Getting started with mobile attribution
With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In fact,...
Google’s Smart Bidding – it’s even more about the data
Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product advertising....
4 Steps to Operationalize Modern Marketing
Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of marketing’s...
What’s a CDP? Does your company need one?
Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the...
The 3 Ps to growing your agency – position, price and pitch
Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for and...
2019 Data-Driven Marketing & Advertising Outlook
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and...
The top 4 digital challenges facing consumer brands – and how to solve them
Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered to...
The Future of Display Advertising
Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner...
Who’s Minding the Digital Store? How to align teams when technology is in charge
As technology takes center stage in digital commerce, retailers and brands are trying to rebalance their internal organizations so that the...
Identity Resolution: Secrets to Success
Today’s consumers operate in real time. With hundreds of options available and purchases being made in seconds, the need to be in front of these...
Data, Data Everywhere — But Where are the Campaign Insights?
Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your campaign...
Planning and creating the perfect landing page
Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their...