Data, Data Everywhere — But Where are the Campaign Insights?
Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your campaign...
May 1, 2019 at 1:07 pm ET
Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
Planning and creating the perfect landing page
Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their...
Make your content better with social media and marketing automation
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content...
Are you wasting money on Google Ads?
Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and Bing...
3 steps to signing more clients
How agencies can use marketing automation to build their brand and acquire new...
Choosing a marketing automation platform
The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on...
Compare 19 top SEO tools and platforms
Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the...
Why marketers need call tracking and analytics
While you have access to end-to-end customer journey data and attribution from purely digital campaigns, the data trail goes cold when your customer...
The New Rules to Win Customer Loyalty and Increase Online Sales
Consumer demands for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital shelves,’...
Build Brand Authenticity Using Customer Generated Content
Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can...
Let Customer Reviews Drive Your Conversions
Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly...
The secret formula for determining a marketing budget
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How...
B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B...
Find opportunities to win in your market with this free competitive analysis template
In order to win as a business, you need to analyze your competitors’ strengths, weaknesses, and strategic moves. A complete competitive...
New report from MarTech Today: Enterprise Identity Resolution Platforms: A Marketer’s Guide
Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across channels...
5 Steps for Competing with Digital Goliaths
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share everywhere you look. It’s a universal challenge for smaller...
Content pollution is real. Are you part of the problem?
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content...
Marketing analytics buyer’s guide for 2019
Cardinal Path’s Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools,...
How to Use Intelligent Site Search to Increase Conversions
Web visitors today don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily through...
Compare 22 top customer data platform vendors
Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer...