What’s a CDP? Does your company need one?
Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the...
Dec 5, 2018 at 2:00 pm ET
Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
4 strategies to drive growth in 2019 with voice and the call channel
As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI, and own...
Compare 15 top marketing automation platforms
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization:...
With so many choices, which SEO tool is right for you?
Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO...
Getting Started with Responsive Search Ads
Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more about...
Use predictive personalization to drive increased conversion rates
Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences....
8 ways marketers use call analytics in Salesforce to drive revenue
Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from small...
Webinar: Google and Salesforce integration–how the two technologies fit together
The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience — from the earliest...
Step up your multichannel marketing game
Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain the...
Why does structured data matter for SEO?
Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target...
Best practices for tag management and governance
Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it’s more important than...
Paid Search Tactics That Drive Quality Inbound Calls
Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone...
The secret formula for determining a marketing budget
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How...
Account-based marketing tools: What you need to know
An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM...
5 essential steps to connect with Generation Z
While the path to success for today’s retailers includes higher consumer expectations and changing behavior, e-commerce giants such as Amazon...
The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your...
Is it time to graduate to Google Analytics 360?
It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can...
Google and Salesforce integration: Bringing customers and brands closer together
The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest...
Choosing an enterprise call analytics platform
The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey....
The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your...