Best practices for optimizing media-rich web page speed
Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as...
Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
Did your ad work? The ABC’s of People-Based Testing
You’re prepping for an important ad campaign, and you’ve got several different pieces of creative ready to go. With the help of your tech...
Best practices for customer data strategies and identity resolution
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences...
State of Digital Marketing Analytics in the Top 1000 Internet Retailers
This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with respect to...
MarTech salary survey results — See how yours compares
MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology...
Unleash the power of 1st and 3rd party data
First-party data — it’s what a company generates through interactions with their customers. It can include transaction data, website...
Optimize your search, Facebook and display targeting with call analytics
Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the right...
All new for 2018 — MarTech Today’s Integration Platform as a Service (iPaaS) report
Enterprise demand for a more effective way to integrate martech applications is fueling the growth of integration platform as a service (iPaaS)...
All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B...
Creating landing pages that convert
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be...
Omnichannel Personalization at Scale: How leading brands drive sales across channels
Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or...
What does it take to run a successful email marketing program?
Get started with some tips from one of the world’s foremost digital...
How Amazon dominates the competitive search landscape
Analysis of consumer electronics and department store retail categories in the US and UK suggests that Amazon’s paid search ad spend is behind...
Bundle your agency services to boost revenue
Though the leading marketing sectors, such as technology, software and many consumer brands, have been utilizing marketing automation for years, it...
Split testing Google Shopping campaigns
Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a...
Is the way you think about reach outdated?
Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers proof that they don’t have to....
It’s here! ‘Enterprise SEO Platforms: A Marketer’s Guide’ is all new for 2018.
MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2018. Compiled from the latest research, this...
Learn programmatic advertising from Oracle
Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or...
Advanced Strategies for Effective Shopping Campaigns
On February 22, join Marketing Land’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping landscape and...
Optimize customer mobile experiences from strategy to execution
There’s really no mystery about mobile testing. It’s the art and science of building, running, and analyzing optimization tests for mobile...
