Compare the top marketing automation tools and platforms
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B...
Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
8 best practices for implementing multi-touch attribution
Savvy marketers realize the benefits of omnichannel marketing. These brands use sophisticated tactics to engage their best customers and prospects...
Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence
With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven...
How to implement an Account-Based Marketing strategy
Today’s B2B buyer is no longer just an individual lead. They’re part of a networked account. They work within a company decision team to decide...
Key Marketing Ops Capabilities to Boost Revenue
While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’...
Close the Online/Offline Data Gap with AI-driven Call Intelligence
Consumers don’t think of their brand experiences as “online” or “offline.” They expect one consistent path to purchase, no...
The Rise of Voice — What the increase in voice assistants and AI means for business
AI-enabled voice recognition is becoming a normal part of how we interact with technology. What humans say is becoming valuable data that businesses...
Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today
Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of...
Content optimization vs. SEO — What’s the difference?
Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for...
10 ways to increase calls from paid search
The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162...
2018 paid search benchmark report from Adthena — How do you compare?
A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow...
Find the right marketing automation software for your business
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer...
7 personalization strategies to convert more callers to customers
Digital advertising has gone mobile. And when consumers engage with a company’s digital ads and website on their smartphones, they often convert in...
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your...
The Ultimate Agency Guide to Video Marketing
As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best...
Dun & Bradstreet’s 2018 ‘B2B Advertising & Marketing Outlook’
Today’s marketers no longer question whether programmatic technology is the right way to purchase digital advertising. Online campaigns using...
How to hire the right people for your marketing team
“Digital Transformation” has become one of the most commonly used buzzwords in business today. As we scramble to digitize, personalize and...
Insights from 130 agencies — The State of Email Marketing
Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing, since it performs...
Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network
The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network...
Enable attribution across all channels, platforms and devices
It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel,...
