Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest...
The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey....
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your...
Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages,...
Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another...
For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a...
How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels?...
Marketing automation gives you the power to generate more leads, drive more sales and optimize your spend. It helps you target your customers with...
It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can...
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization:...
Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half...
More than 43 million people in the U.S. now own a smart speaker, and, as of January 2018, there were an estimated one billion voice searches per...
Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search...
In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the...
Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their...
The customer data platform (CDP) market is expected to generate $1 billion in revenue by 2019, according to the CDP Institute, as both employment and...
For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are...
Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on...
The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on...
You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign...
