MarTech Overtime: Building a new martech team from scratch
Martech analyst Emily Cnossen shares inspiration and guidance to new martech teams based on her own experience of building one at SAP Concur.
During an average day at SAP Concur, you can find Emily hard at work on a variety of enablement materials for their ever-growing tech stack. She is passionate about people and about equipping them with the tools and processes they need in order to make their jobs easier. In addition to being responsible for the marketing technology enablement strategy, she works to streamline martech processes and encourage communication between our global teams. Emily is also a Marketo certified expert and leads a weekly internal Marketo user group called Marketo and Doughnuts.
Martech analyst Emily Cnossen shares inspiration and guidance to new martech teams based on her own experience of building one at SAP Concur.
Emily Cnossen | Oct 28, 2019 at 2:37 pm ET