Advanced Targeting With Partner Categories
Recently, Facebook began to incorporate third-party data into its ad targeting with the release of partner categories. I thought I’d take the...
Jun 20, 2013 at 9:15 am ET
Emily Wilson
Emily Wilson is Advertising Team Lead at SocialCode, a full-service social media agency. She has two years of experience in social media marketing and is responsible for the development, implementation, management, and optimization of ad campaigns for leading global brands on both Facebook and Twitter.
Doing Direct Response On Facebook: Using Facebook Pixels
All advertisers on Facebook aim to turn users into customers. At the end of the day, marketing is about generating sales and making money, of...
Unifying Facebook Page Content & Ad Copy
In my last column, I discussed strategies for testing content on your Facebook page. I also talked about how important it is, even when testing, to...
Unpublished Posts: Using “Dark Posts” On Facebook To Test Content
Did you know that Facebook offers the capability to create unpublished posts on your Facebook Page? Such “dark posts” have actually been around...
How To Create & Use Facebook Custom Audiences
Finding offline customers online is one of the Holy Grails of online marketing, and that’s what Facebook’s “Custom Audiences” advertising...
Facebook Sponsored Results: An Under-Explored Opportunity
About six months ago, Facebook introduced yet another type of ad for advertisers to try: the Sponsored Result. Marketers can serve Facebook users...
Taking Advantage Of Facebook Offers
We’ve talked at length about the importance of engaging your Facebook community beyond simply acquiring fans. Page Post ads are a great way to...
Taking Advantage Of Facebook Placements
Facebook is constantly rolling out new products and capabilities for advertisers. This makes the platform extremely dynamic, but it can also be hard...
Beyond The Campaign: Exploring Next Steps
So, you’ve chosen your ad types, written creative, ran and optimized your campaign. What’s next? Evaluating Success It’s a fairly...
How To Optimize Facebook Campaigns For Peak Performance
To get the most out of your Facebook campaigns, you need to devote time to evaluating their performance — not just after they’ve finished...
Reaching The Right Audience Through Facebook Ads
More than any other element, targeting is what sets Facebook advertising apart from other channels. Anything that a user inputs into his or her...
Simple Tips For Writing Effective Facebook Ad Copy
It’s easy to dismiss creative as a lesser element of Facebook advertising. But it really does matter! In the many campaigns SocialCode has...
Designing A Facebook Campaign To Meet Your Marketing Goals
In the last column, we saw that a number of different elements make up an effective Facebook campaign. One of the most important elements is ad...
Facebook Advertising Decoded
Traditional advertisers often find Facebook daunting. Social media marketing is the future, that is certain, but transitioning established...