Erika Trautman

Erika Trautman, founder of Rapt Media is passionate about the evolution of online storytelling. With successful careers as a writer, producer, editor, and director, she understands the importance of story in any communication as it enhances the customer experience, and yet was disappointed with online video's inability to rise to its potential. Erika built Rapt Media from the ground up as the only interactive storytelling technology, combining personalized narrative with unparalleled data integration. No other brand has attempted to bridge the technical, data-driven side with the creative, emotional possibilities of interactive video. Erika has leveraged a business that is positioned at the top of emerging content technologies, including video, shared the stage with tech leaders like Sheryl Sandberg, and solidified partnerships with powerhouse companies in media, top-tier brands, agencies, and Fortune 500 enterprises.

What’s your brand’s story, anyway?

Once you know what story you're telling, you need to make sure your audience cares. Columnist Erika Trautman explains why interactive video...