How to understand the value of content and measure digital emotion
Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content.
Erika Trautman, founder of Rapt Media is passionate about the evolution of online storytelling. With successful careers as a writer, producer, editor, and director, she understands the importance of story in any communication as it enhances the customer experience, and yet was disappointed with online video's inability to rise to its potential. Erika built Rapt Media from the ground up as the only interactive storytelling technology, combining personalized narrative with unparalleled data integration. No other brand has attempted to bridge the technical, data-driven side with the creative, emotional possibilities of interactive video. Erika has leveraged a business that is positioned at the top of emerging content technologies, including video, shared the stage with tech leaders like Sheryl Sandberg, and solidified partnerships with powerhouse companies in media, top-tier brands, agencies, and Fortune 500 enterprises.
Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content.
Erika Trautman | May 18, 2016 at 9:46 am ETOnce you know what story you're telling, you need to make sure your audience cares. Columnist Erika Trautman explains why interactive video storytelling can help you tell a better story that captivates your audience.
Erika Trautman | Apr 21, 2016 at 9:23 am ETAre you neglecting mobile optimization or social sharing on your videos? Columnist Erika Trautman discusses common mistakes marketers make when developing their video content and how you can avoid them.
Erika Trautman | Mar 24, 2016 at 10:13 am ETConsumers in the US and UK weighed in on their content consumption preferences in a recent survey, contributor Erika Trautman shares. Can you predict what they said they want from marketers?
Erika Trautman | Jan 19, 2016 at 9:33 am ETAs new content technologies transform the digital marketing landscape, columnist Erika Trautman believes marketers need to hop on board and evolve.
Erika Trautman | Dec 4, 2015 at 9:26 am ETColumnist Erika Trautman explores research that shows how authenticity, choice and control are key factors for successful engagement with Millennials.
Erika Trautman | Nov 6, 2015 at 1:24 pm ET