Evan Magliocca

Evan Magliocca leads Baesman’s brand direction, content strategy, communications and product partnerships. Previously, Evan served as a digital strategist for Abercrombie & Fitch Co., where he managed site marketing, seasonal planning and digital initiatives for the A&F brands. Evan graduated from Ohio University with a B.S. in Journalism and a specialization in public relations.

I’m a customer. Please get to know me.

Getting to know your customers pays dividends in lots of overlooked ways. Contributor Evan Magliocca explores some of the possibilities....

How well do you know your customer?

You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands' insights...

Retail is better off without Black Friday

With Black Friday discounts lasting weeks and even months, retailers can't keep pace with the likes of Amazon and Walmart. Contributor Evan Magliocca...

Even with hype, AR struggling to scale

Despite all the excitement around augmented reality, it's still struggling to find its place in retail. Columnist Evan Magliocca discusses the...

Why the C-suite loves loyalty

Contributor Evan Magliocca discusses the benefits of loyalty and why increasingly leadership is pointing to it as a means to know customer health,...