Q3 2013 Roundup: Analyzing IOS 7 And The Evolving Mobile Landscape
A recent study published by Chitika Insights found that nearly 32% of North American iOS-based Web Traffic was generated by iOS 7 users just 48 hours...
Oct 3, 2013 at 9:00 am ET
Gabe Donnini
Gabe Donnini is a Data Solutions Engineer at Chitika and a lead author for reports by Chitika Insights, the research arm of the online ad service. After graduating with a B.A. in Business Administration from Ithaca College, Gabe has been pursuing his passion for technology by researching and analyzing new and emerging trends in the online world.
Desktop OS & CTR: Opportunities Abound Depending On Target Market
Despite the growing impact of mobile devices on the Web browsing ecosystem as a whole, desktop users still generate the lion’s share of North...
iPhone 5 Vs. Galaxy S3: Which Users Engage With More Ads?
With over 27.4 million iPhone 5s sold in the last quarter of 2012 alone, the iPhone 5 is the world’s best-selling smartphone according to a...
How Valuable is Local Search? Depends on Where You’re Targeting….
As we move into an age where personal computing is dominated by mobile devices, there has been a push across the advertising industry for hyper-local...
Using Holiday Trends To Schedule Ad Campaigns
Every holiday comes with its own traditions and methods of celebration. Whether it be Fourth of July cookouts, Halloween trick-or-treating, Christmas...
iOS Version & CTR: Old Is Gold!
Apple’s iOS 6.1.2 — to correct a bug that reduced battery life and increased network activity for some users — made its way into...
As Personal Computing Shifts, So Should Your Marketing Strategy
If 2012 was considered the year of mobile, we may as well go ahead and declare 2013 the year of the tablet. A new study from research firm Canalys...
How Marketers Can Optimize For Clicks Based On Time Of Day
As we enter 2013, the growth of online advertising continues at a healthy pace. In October 2012, the Interactive Advertising Bureau (IAB) released a...
So Long, 2012: Analyzing The Evolving Mobile Landscape
As we prepare for a new year in the online marketing world, it’s interesting to reflect on where 2012 has brought us. The Web experienced...
What Does The Age Of An OS Tell Us About Its User Base? Quite A Lot, Actually!
Windows 8 has been fresh on the market for just under a month, and earlier this year, Apple released its latest desktop OS, Mac OS X Mountain Lion....
Size Matters: Can Optimizing For Screen Size & Resolution Increase User Engagement And CTR?
Over the last decade, digital marketing and advertising have transformed significantly due to the rapid advancement of technology and analytical...
The Long Tail Effect: Why Word Count Matters In Search Query Optimization
Many variables play an important role when you’re analyzing search engine optimization efforts. This includes factors such as site keywords and...
Google Results Position: How Much Is First Place Really Worth?
Google page position has long been considered one of the holy grails for site owners, advertisers, or marketers running campaigns to increase the...
What To Do When 87.5% More Queries Are Blocked: Coping With Firefox 14
Mozilla’s latest upgrade to the Firefox web browser, Firefox 14, officially launched on July 17th and brought with it a number of desirable new...
How Marketers Can Reach And Capitalize On “Second Screen” Audiences
In less than a decade, mobile computing has emerged onto the technology landscape as a force to be reckoned with. According to Gartner, smartphone...
Making Sense Of Key Pinterest Metrics And Analytics Tools
Pinterest, the visual-focused social sharing startup, has taken the online world by storm over the last year. According to the latest referral...
Comprehensively Track, Segment Site Performance With New Google Analytics Feature
Last week, Google made further improvement to its Analytics platform by adding Site Speed reports to help users analyze their site’s page load...
Marketing Tactics For The New iPad: What Analytics Can We Turn To?
Just over two weeks ago, Apple released the new iPad was to U.S. and international markets. Though it sports a new higher-resolution, retina screen,...
Use Data To Find Those Most Likely To Click
As much as some would like to move past it, there’s no denying that one particular metric still rules the world of online marketing — the...
Marketing Metrics & Monetization Tactics For The Application Age
Why do apps matter? For the first time ever, Apple’s iOS surpassed Mac OS in terms of Web browsing market share, highlighting a shift of consumers...