Spotify podcast ads can now track impressions, reach and audience data
The company’s latest offering is a first for the podcast advertising...
George Nguyen
George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.
Pandora is asking users to say ‘yes’ to interactive audio ads
Listeners must verbally engage to hear the rest of the...
Pinterest Trends gives marketers a view of the top U.S. searches on the platform
The new tool provides data on search terms over the last 12 months, along with when those terms...
Constant Contact launches new integrated tools designed to connect SMBs with customers
The platform announced new, integrated capabilities, including social media, ad management, SEO and...
AdsWizz’s PodScribe promises scalable podcast ad targeting
The tool uses speech-to-text transcription for contextual advertising targets....
Google Assistant in Chrome testing Duplex to help users buy movie tickets
The Assistant’s transaction-handling abilities take a step...
Acquiring new martech? First, get a solid evaluation, buy-in process in place
What companies should consider and prioritize internally when acquiring new marketing...
Podcast listening growth continues: Mobile app usage up 60% since January 2018, study finds
25% of listeners have bought products discovered through podcast...
Spotify for Podcasters provides data on demographics, listening habits
Now out of beta, Spotify’s podcast analytics dashboard gives creators and advertisers more audience...
Your quick-start guide to podcast advertising
Everything you need to determine if podcast ads are right for your brand and how to get the most from your...
New Nielsen service offers podcast audience insights for advertising
The service polls 30,000 respondents for genre preferences, listening and purchasing...
Chrome lets users pay with credit cards saved in their Google accounts
New payment option is available across all Chrome-enabled...
Millions of fake Google Maps listings hurt real business and consumers
Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid...
SMXcast: Tactics to improve your YouTube video ad performance
Ashley Mo discusses how to run video and search ads together to increase...
Advertisers can now target Spotify podcast listeners
In select markets, advertisers can also limit their campaigns to podcast...
U.S. podcast ad revenue grew by 53% in 2018
The market totaled $479 million last year and is predicted to exceed $1 billion in...
“Popular dishes” have arrived in Google Maps listings
Machine learning will match restaurants’ most popular offerings with corresponding...
Google App Actions expands with four new categories
Users will be able to tell Google Assistant to pay their bills, book a ride, order food and...
Airbnb’s new video strategy lets experience and branding drive profits
Airbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported last week....
Podcast ads projected to grow to 4.5% of global audio ad spending by 2022
Study reported that 78 percent of listeners say they don’t mind podcast...