Gilad Bechar is the Founder & CEO of Moburst, a global mobile marketing agency helping brands and startups grow their mobile business. Gilad serves as a mentor to rising startups at Microsoft Accelerator, The Technion institution, Tel-Aviv University, Unit 8200 and for strategic Moburst clients. Gilad is a master at building successful mobile products due to his deep understanding of mobile user behavior. His expertise is in tailoring monetization, retention, media buying, and App Store optimization (ASO) strategies for his clients, based on their unique business objectives.