Google announces new features for retail advertisers at SMX Advanced
A new local inventory ad unit for GDN and product pricing benchmarks are among the...
Ginny Marvin
Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms
Apple shores up its pro-privacy, anti-tracking...
Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report
Trends marketers should be paying attention to in the year...
Bing Ads rolls out In-Market Audiences to all US advertisers
Now out of pilot with over 170 audiences determined to be in buy...
DoubleClick Bid Manager opens up digital audio ad buying globally
Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play...
Google holds an AMA-style meeting with dozens of publishers on GDPR
We have obtained the follow up letter Google sent to publishers who...
Google is testing ads in its app Feed
The Google Feed offers up an un-tapped source of mobile ad...
Introducing Search Engine Land’s ‘Guide to PPC’
Just getting started with paid search or need a refresher on what's new and possible with ad creative, targeting, tracking and measurement? Check out...
Quora launches native image ads globally
The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active...
More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data
How it works and what makes MSAN different from other ad...
All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads
Publishers keep 100 percent of ads they sell directly in their Apple News...
IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth
Mobile grew 36 percent year over year to $49.9 billion, accounting for 57 percent of overall digital ad revenues in the US....
Google announces ads updates for app developers at Google I/O
Google says 94 billion apps were downloaded from Google Play last year....
Google AdWords new responsive search ads can show 3 headlines
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser's headlines and...
Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
The IAB's latest video advertising study finds two-thirds of advertisers will shift budgets from TV to...
YouTube announces more moves to chip away at TV ad budgets
The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred...
Google launches Reach Planner for YouTube & video ad forecasting in AdWords
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget...
AppNexus gives up MRC accreditations
Deciding instead to piggyback on their partners' accreditation, the ad tech firm has lost accreditation for all metrics and has withdrawn from the...
Bing Ads launches price extensions
Price extensions are available in the US and rolling out to international markets this...
YouTube’s new TrueView for Reach option makes bumper assets skippable
With the latest TrueView offering, brand advertisers run their shorter video ad assets, including bumpers, as skippable...
