Merkle launches digital advertising solution for retailers to monetize their customer data
New Stream Media aims to help retailers develop media programs for brands. The solution taps Google's ad stack....
Ginny Marvin
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions
See projected impact of making bid or budget changes in your campaigns using these smart bidding strategies....
News Corp to sell Unruly to Tremor for a song and a board seat
News Corp will have a small stake of the video ad tech business, and Tremor will have exclusive outstream video sales rights with the...
Brands can now buy Walmart sponsored search ads via API partners
Walmart Media Group named four initial advertising partners to support sponsored search campaigns....
The paid search shifts of 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in...
Amazon holiday 2019: Record new Prime memberships as one-day shipping gets baked in
One-day and same-day delivery -- free for Prime members -- nearly quadrupled this season, according to the e-commerce...
Spotify latest platform to halt political ads
The company said it will pause political advertising in early 2020....
Amazon makes it easier for agencies to advertise on their clients’ behalf
No codes required to register for vendor...
With an eye on CTV (and Google), ad tech firms Rubicon Project and Telaria to merge
The combined sell-side platform will enable transactions on most digital ad formats, including connected...
Apple’s latest ITP updates: What marketers need to know
Breaking down what the changes mean for marketers -- in plain...
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
The effort is part of parent company Verizon Media's focus on commerce...
Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
MAUs have doubled in the past year....
Google extends optimization score to Display campaigns
Display-specific recommendations are also now...
Mobile, in-store pickup helped drive record-setting Black Friday weekend, but will profits shine?
Revenues are up by double-digits, but deep discounts and tougher advertising competition can cut into retailers' margin....
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase...
Jivox debuts first-party identity solution to power ad personalization
Hybrid cloud container technology allows data collection to reside on brand domains without third-party...
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved...
More of merchants’ ad budgets going to product ads on search and social channels
Product ad spend growth on social outpaced search in the third quarter, Kenshoo...
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third...
YouTube to end support for third-party pixels early 2020
Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are complete....