Google launches Reach Planner for YouTube & video ad forecasting in AdWords
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget...
Ginny Marvin
Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
AppNexus gives up MRC accreditations
Deciding instead to piggyback on their partners' accreditation, the ad tech firm has lost accreditation for all metrics and has withdrawn from the...
Bing Ads launches price extensions
Price extensions are available in the US and rolling out to international markets this...
YouTube’s new TrueView for Reach option makes bumper assets skippable
With the latest TrueView offering, brand advertisers run their shorter video ad assets, including bumpers, as skippable...
How to turn video into sales: SMX West recap
From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive...
Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data
The change signals a new phase for the social giant and its advertisers as regulation pressures...
Facebook’s removing third-party targeting data: What marketers need to know
Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here's what's changing why and...
Exclusive: Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected
Researchers were able to infer attributes of individuals using the...
Connatix launches Stories for Publishers to bring native Story units to mobile sites
Publishers can implement the format made popular by social networks on their own sites -- and control the ad...
Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes
Says apps will be audited, sets new restrictions on apps' data...
Google announces third-party measurement expansions with MRC, Nielsen, comScore
Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control, as well as...
Google News Initiative kicks off with Subscribe With Google, other efforts
Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices....
Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express
In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across...
Quora launches List Match Targeting for reaching audiences based on email lists
Advertisers can now upload their email lists for audience targeting to Quora just like they can on other...
With game apps in mind, Google announces Universal App Campaign & AdMob monetization updates
Video ads in Google Play and more rewarded video ad formats for AdMob are among the...
Reddit introduces native promoted post ads in its mobile apps
The company says its iOS and Android apps are now the most popular way for users to access Reddit content on...
Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads
The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent...
Ad fraud allegations continue to besiege Newsweek Media Group
DoubleVerify says it found fraudulent code on the company's Newsweek and International Business Times...
No, we can’t say Facebook CPMs are up because of the News Feed change
Why new data doesn't indicate whether people are spending less time on Facebook now. And what it does show....
Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle
The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast...
