Google is coming for Facebook budgets with Discovery ads, now available globally
Discovery campaigns are available to all advertisers...
Ginny Marvin
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers
Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more...
YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Brand advertisers will be able to target TV screen viewing for the first time....
Retailers can now link their PayPal and Google Merchant Center accounts
The integration makes it easier to get up and running with Google's free Shopping...
Advertisers signal glimmers of optimism
Despite numerous unknowns and continued challenges, many agencies and advertisers have shifted gears for the next...
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is...
Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019
This year,the company says it has removed "tens of millions" of COVID-19 related...
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence...
Facebook pulls back on Campaign Budget Optimization mandate
Advertisers will not be required to use...
In major shift, Google Shopping opens up to free product listings
After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product...
Google adds clarity around eligibility, timing for SMB ad credits
Part of Google's response to the COVID-19 crisis, the ad credits will start rolling out in late...
Google Ads Data Hub testing audience lists for display campaigns, adding new features
Advertisers will soon be able to run queries on same-day impression...
Big Amazon affiliate commission rate cuts among latest program changes
Amazon Associates will start to see lower commissions on many popular product...
Google pushes out Google Ads API v1 sunset date
Developers will have more time to migrate to v2 due to the coronavirus...
Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products
The company says more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past...
Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
It's not the right tool for addressing conversion rate volatility during this time. Here's...
Google adds ‘public health emergency’ to inappropriate content ads policy
The change to the sensitive events section of the policy is effective...
Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change...
Small agencies brace for impact, but say remote work isn’t slowing them down
Many expect client budget and project changes will have a negative effect on their...
The new contextual ad targeting works, study says
A new study looks at how contextual relevance of ads to content influences...