Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase...
Ginny Marvin
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Jivox debuts first-party identity solution to power ad personalization
Hybrid cloud container technology allows data collection to reside on brand domains without third-party...
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved...
More of merchants’ ad budgets going to product ads on search and social channels
Product ad spend growth on social outpaced search in the third quarter, Kenshoo...
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third...
YouTube to end support for third-party pixels early 2020
Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are complete....
Amazon keeps chipping at Google’s search ad dominance
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according...
Quora adds 3 new targeting options for advertisers
The new options include keyword history targeting to retarget people who've viewed questions with keywords you're targeting within a specific...
Google to address ad frequency with machine learning when cookies aren’t available
The feature will launch first in Display & Video and eventually come to Google...
Google AdSense publishers can now turn on Auto ads without new code
New controls and reporting features for the machine learning-driven ad placements are also rolling out....
Get lead scoring data right in Google Analytics with Google Tag Manager
Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get there....
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce...
Facebook advertisers can now use Stories ads to start conversations in Messenger
Users can click to message with brands and businesses from Stories ads on Facebook, Instagram and Messenger....
Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders
The features are available to the small set of brands testing Instagram checkout....
Sidecar launches Amazon Advertising campaign management solution
It supports campaign management for sponsored products, sponsored brands and product display ads....
TikTok tops 500 million users, says VP, as brands flock to the video platform
Brands can gain big audiences very quickly right now on TikTok, if they are willing to get creative....
Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership
Every company should be moving to multi-touch attribution, says Mediacurrent's Adam Kirby -- and it's not just a marketing thing....
Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic
Will give publishers more details on when ad traffic is resticted....
Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month
App publishers will also see notices of errors in their file implementations....
Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens
Google announced new inventory sources and monetization tools for app advertisers and...