Take a peek into PPC routines during Cyber Five week
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and...
Ginny Marvin
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
The social media marketing week in review: A round up of news and announcements you may have...
Google Ads wants advertisers to give broad match another shot
Broad match keyword suggestions will start surfacing in...
Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more
The social media marketing week in review: A round up of news and announcements you may have...
More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday
Will Snapchat and Pinterest benefit from advertiser...
New GPT-3 solutions can help speed up PPC ad and landing page copy creation
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of...
Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million
The social media marketing week in review: A round up of news and announcements you may have...
Google Ads turns 20: The most important trends and changes of the past 5 years
In looking back, we can see where the biggest trends in search (and beyond) are...
What Prime Day signals for 2020 holiday retail
Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this...
Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
Facebook continues to expand Shopping capabilities and features across its...
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
The social media marketing week in review: A round up of news and announcements you may have...
Customizable Amazon Sponsored Display ads go live globally
Add brand logo and custom headlines to product targeting...
Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
The free platform is now open to U.S. small...
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
The new products and features are further indication of Google's machine learning...
Microsoft Advertising adds brand safety with IAS partnership
Audience Network ads will be blocked from pages deemed to have moderate or high brand...
Google custom audiences, the combo of custom affinity and custom intent audiences, now live
How custom audiences work for Display, Discovery, Gmail and YouTube...
Confused by Facebook’s Limited Data Use for CCPA? You’re not alone
How to respect user choice and still market in California...
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers...
LinkedIn lets Page owners view, sort, learn more about their followers
Pages also now have an 'Events' tab for to feature their (virtual)...
Google extends lead forms to YouTube, Discovery campaigns
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google...