Programmatic TV is the future: Here’s how to capitalize on the opportunity
As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your...
Grace Kaye
Passionate about both advertising and data, Grace Kaye has become a specialist in programmatic online display where she uses programmatic as a vehicle to provide excellent user experience whilst satisfying business goals. Grace now leads a team at Brainlabs delivering high-performance display campaigns where precise audience targeting, data-driven optimisation and high-quality content is at the heart of every strategy.
The future (and present) of programmatic TV
Columnist Grace Kaye takes a look at the current state of programmatic TV advertising and predicts what we can expect to see within the next few...
If you want to deliver relevant ads, you’ve got to get better at using data
Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing...
Where does your programmatic spend go?
Unsure about how your programmatic spending is being converted into media inventory? Columnist Grace Kaye breaks down the costs of a typical...
How to fight against online ad fraud (in 6 steps)
In the era of fake news and ad misplacement, how can marketers fight back? Columnist Grace Kaye outlines her agency's methods to help you take...
Are you losing money to ad fraud? 3 ways to protect yourself
How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn't be doing to protect...
2016 is finally the “year of the video”
Video is all around us online these days, no matter what device we're using to access content. Columnist Grace Kaye shares a few tips for marketers...
Buying display media in advance or in real-time: What you need to know
Where should you be investing your marketing resources? Columnist Grace Kaye explains the ins and outs of programmatic to help you understand which...
