Snapchat launches Advanced Mode for its self-serve Ads Manager
Similar to Facebook's Power Editor, Snapchat has added powerful new advertising capability to Ad...
Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
Facebook brings value metrics to campaigns to help advertisers target the best customers
New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into...
Facebook pixels get upgrade to track actions & page data
A change to the Facebook pixel will now pass a page's click data and metadata back to...
In-stream video ads have arrived on Twitter
Advertisers now have the ability to target in-stream (pre- and mid-roll) ads across Amplify partner video...
Facebook adds new Estimated Daily Results report, upgrades Delivery Insights
New enhancements make it easier to estimate Facebook Ad results and find more data on how you are reaching specific...
Businesses can now request customer locations within Twitter Direct Messages
Brands on Twitter can now address issues more quickly and help local customers by requesting their location in a Direct...
Twitter drops usernames from replies, giving full 140 characters to respond
A new change will give you more room to respond and, according to Twitter, make conversations easier to...
Pinterest launches Propel, a hands-on support program for new advertisers
A new 30-day program launched by Pinterest will give advertisers training, access to creative resources and support for their ad...
Amazon launches Digital Day, a new sales holiday for digital products
Can Amazon create yet another successful sales day? We'll find out this...
Periscope launches live 360 video broadcasting
Get a 360° experience alongside Periscope broadcasters with new 360 Live video...
Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns
A new study from Nanigans shows that Facebook continues to bulk up ad offerings and advertisers continue to pay up and see results....
Workplace by Facebook opens to organizations across the globe
Facebook aims to take on Yammer and Chatter head-on with the official global launch of...
NRF’s 2016 holiday retail season forecast: 3.6% increase & strong chance of non-store growth
The National Retail Federation has announced a moderate forecast for retailers across the board and a favorable forecast for those non-store...
Facebook acknowledges discrepancy that had overstated a video view metric
A miscalculation in the "average duration of video viewed" has overstated the overall video performance (within this metric...
Pinterest streamlines Promoted Pin process with new Promote button
Clocking in at under 9 seconds, a new feature makes it easier than ever for brands to promote Pins on...
Instagram adds the ability to hide offensive & inappropriate comments
Dislike vulgarity & inappropriate speech? Instagram can help block the hate in comments with a new...
Facebook Lookalikes go global with new update
You'll now be able to target people that look similar to lists of customers/leads in an entirely different...
Facebook video metrics get granular with demographic, share & live engagement data
A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted...
Confirmed: New AdWords interface rolling out to more users
Google has confirmed the rollout of the new user interface to more AdWords...
Much-needed filters & custom metrics make their way to Twitter Ads Manager reporting
A new set of tools will allow Twitter Ads Manager users to pick and choose the campaigns & metrics that they'd like to report...
