Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
SMBs spend billions annually on digital advertising and marketing...
Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’
Intriguing new feature could simply be a test or the future of shopping on the Google...
The return of retail stores: If you reopen will they come?
Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into...
New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches
This is the first time Google says it has provided this kind of data to the...
Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs
The companies are part of a shift toward deeper integration between online and offline...
People choosing trusted brands, but marketers are pulling brand campaigns
Marketers seem to be favoring performance marketing even as brand may be gaining in consumer...
Fake reviews problem is much worse than people know
Like a virus it infects all the major review sites, especially Google and...
Amid the economic gloom, some hopeful indicators emerge for marketers
Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns...
Location data providers showcase real-world analytics tools during COVID-19
Apple has released a new Mobility Trends tool. Google has Mobility Reports. Both are showing the positives on location...
Content and coronavirus: How you can differentiate from the masses
How to think about content, SEO and your customers during the crisis -- and prepare for the...
SEO will be a primary focus for marketers during the downturn, says survey
Respondents said SEO was their top performing channel last year and is more likely to be maintained going...
Foursquare and Factual merge, CEO Shim to lead combined company
The combined company is the clear market leader for location...
Facebook rolls out hours and services update for COVID-19 communications
There are a number of ways to communicate virus-related updates to customers on the...
Will Facebook’s massive usage increases (eventually) turn into revenue?
The pandemic is helping the company repair its public...
COVID-Consumers: Pessimistic, but spending more online
A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey...
Yelp sees huge decline in restaurant demand, offers $25MM relief package
Yelp is seeking to become a hub for "virtual local businesses" during the coronavirus...
Amazon could win big in the post-coronavirus retail economy
The company said it was hiring 100,000 new employees to meet increased demand....
Using location data to track coronavirus: An opportunity and tremendous risk
The information could be used to map the spread of the infection and predict where outbreak clusters might happen next....
Compassionate to cringeworthy, brands navigate the COVID-19 messaging minefield
All marketing now is being done against the backdrop of the pandemic....
Coronavirus and e-commerce: It’s complicated
While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the e-commerce outlook....