IAB releases CCPA Compliance Framework
The "Limited Service Provider Agreement" is intended to simplify compliance for publishers and technology...
The "Limited Service Provider Agreement" is intended to simplify compliance for publishers and technology...
The customizable platform enables publishers to manage consumer consent across different privacy frameworks and jurisdictions....
But 70% haven't heard of CCPA or GDPR and 62% don't read privacy policies....
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping...
Some can technically avoid the law, but probably shouldn't say these...
However, loyalty may be as much a function of inertia as anything else....
The new tool will apply across all DAA participating...
Machine learning used to optimize for physical retail-store visits....
It presents display ads but the audience intent profile is closer to search marketing....
Most significantly, the smart display category grew 500% globally....
TV will generate just over $70 billion in ad revenue this...
The deal continues Quotient's evolution beyond its origins as...
SMBs can upload images, price lists and links for all their products or services....
The company announced its app for Salesforce Marketing Cloud and fully automated marketing using real-world behavioral insights....
Yet Episerver says it is very possible to compete with the...
The founders and leaders of Brooklinen, Hatch Collection and M.M. LaFleur discuss building their brands and how they're creating customers for life....
Deloitte survey polled more than 4,000 consumers in the U.S. about intended holiday spending....
Consumers age 18 to 34 are the most open to data sharing....
The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of...
The Framework offers a contract to be used with "supply chain partners" as well as technical advice and other...