Report: Millennials least influenced by retail advertising, most active tech adopters
The bar is getting higher for retailers, and most of them won't clear it....
Greg Sterling
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.
Reports: Fake reviews are a growing problem on Amazon, Google
Facebook is reportedly the source of some of the fake review...
Waze and Carto team up for location-based urban intelligence
The program will provide a mix of historical, real-time predictive traffic and movement data to...
EU Commissioner: Two remaining antitrust cases against Google ‘advancing’
Billions in additional penalties are at stake....
Report: Sales of Apple smart speaker stall
According to Slice Intelligence Apple saw 10 percent of Q1 US smart speaker sales but the number has fallen more recently....
Facebook confronts class action lawsuit on behalf of 70M users
The central claim is that Facebook profited from the transfer of user data without...
Native will dominate display spending in 2018
Mobile, social media and Amazon are the major growth drivers....
Case study: Digital out-of-home and mobile-location deliver offline success for REI
Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits....
Survey: Chasm exists between brands and consumers on data privacy
Forrester report finds growing consumer concern but "cavalier attitude" about data protection among brands...
SMB marketing survey finds only 3% use outside agency or vendor
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute...
Facebook updates terms and data collection policy to be more ‘clear’
While intended to make data collection policies easier to understand, it's not clear how many users will take time to read and understand them....
Study captures new consumer ‘hierarchy of needs’ facing brands
The survey found that consumers are not that interested in 'brand morals' and don't want content or ads that feel overly personalized....
Apple iOS 11.3: Business Chat and privacy as a marketing tool
Amid a number of new features, these two could have the most impact....
Facebook booting data brokers, simplifying privacy tools to bolster user confidence
The company is turning off 'Partner Categories' and adding privacy shortcuts....
Report: Facebook on lobbyist hiring spree
Facebook is reportedly already third in lobbying spending after Alphabet and Amazon....
Oracle’s $9 billion Java lawsuit against Google back from the dead
Appeals court said that Google violated Oracle's...
Senate Judiciary Committee asks CEOs of Facebook, Google, Twitter to testify on privacy
Despite the outrage, it's unlikely that Congress will actually do anything....
Forecast: Digital advertising pulling away from TV on global basis
By 2020, digital advertising to command 44.6 percent of total ad...
After a week of crisis and mea culpas from Facebook, assessing the threats and exposure
There are five threats, some more real than others....
Report: Product discovery, not payments, the real m-commerce bottleneck
Product discovery and browsing cited by consumers as the main barriers to buying on smartphones....
