Why Netflix may have to introduce ads and how TV is becoming a programmatic medium
Audience segmentation, targeting and (offline) attribution are increasingly available for 'TV...
Apr 18, 2019 at 8:30 am ET
Greg Sterling
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.
Collection of tech companies support changes to CA privacy act that bring it closer to GDPR
Proposed changes include moving from an opt-out to an opt-in consent framework for personal data...
Consumers largely unaware of fake reviews problem on Amazon
Three-quarters of respondents indicated they "fully" or "somewhat" trusted Amazon...
Walmart doubles down on voice grocery shopping with Google Home
The capability will work on any device with the Google Assistant and is targeted to regular Walmart shoppers....
Report: Facebook the top network for app-installs, Google, Apple follow
AppsFlyer also says that app-install fraud is 30 percent across the industry....
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald's campaign showed drivers in-car ads that mirrored...
Report: 65 million US smart speaker owners, smart displays quickly gaining traction
Surveys suggest there's still considerable room for growth....
Facebook offers Android users iOS-like control over background location tracking
New settings will enable users to have finer control over Facebook's collection of location data when the app is not in use....
Google won’t block ad blockers after all
Developer outcry and a study on the performance of content blockers seem to have changed the company's mind....
Google rolls out ‘interpreter mode’ for Home and smart displays
Users invoke the feature in one of several ways and it keeps going until you verbally turn it off....
Super Bowl ads show Alexa as part of daily life
Brands were using virtual assistants to sell their' products during the big game, though assistants have yet to materialize as a marketing channel...
Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain
Mobile location data reveal shopping patterns and competitive insights that marketers can exploit....
Slow pages hurt conversions, but marketers aren’t in a hurry to fix them
Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey. ...
Google Chrome API changes may disable most ad blockers
The company says the changes are about page speed, security and user privacy; critics are more cynical about Google's...
Urban Airship buys EU counterpart Accengage to extend reach further into Europe
Notification opt-in and engagement rates are growing according to internal company...
WordPress, Google team on new CMS and monetization for local news publishers
The platform will offer "out-of-the-box integrations" with various ad and subscription systems, including Google's....
Mobile carriers end data sharing with location aggregators; should marketers worry?
Carriers are not the only sources of location data; their moves won't be a significant blow to the ecosystem....
Survey: 118 million smart speakers in US, but expectation is low for future demand
52 percent of smart speaker owners have two or more devices in their homes....
As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths
Amazon claims more than 100 million Alexa devices sold; Google says Assistant will soon reach 1 billion...
Retail in 2019: Store evolution, tech adoption and what it will take to win
Three retail experts weigh in on the the future of the store....