A Corona Xmas: Why physical stores will power online shopping this holiday season
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local...
Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
Facebook launches free ‘paid online events’ for SMBs and others
The new all-in-one tool will be free for at least a year, the company...
Majority of chains call local-digital marketing an ‘untapped opportunity’
But 77% of multi-location brands complain executing locally at scale is very...
Did the Facebook Ads boycott actually work?
Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook's...
Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress
Sure to be a marathon, the hearings could be dramatic or incredibly...
COVID is accelerating TV advertising’s transformation into an addressable medium
"They come for the targeting and stay for the attribution," says Simplifi's CEO about...
WFH digital marketers and tech workers are more productive — and burned out
Opportunities and challenges abound in the new WFH...
Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
The company offers unique in-store digital merchandising at the point of...
Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit...
CCPA enforcement starts now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do -- now....
Usage of voice has plateaued — for now
Compared with past growth, 2020 survey data show flat-to-declining...
Google positioned to dominate the ‘O2O economy’
Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the...
CPG giant Unilever announces no more Facebook, Twitter ads through 2020
We have entered an entirely new and higher stakes era of digital...
Google to shutter CallJoy, virtual agent for SMBs, on July 22
Call intelligence service was another Area 120...
The need for (mobile) speed: Small improvements have a big conversion impact
A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study...
Local SEOs most focused on link building and content development, report finds
80% of survey respondents said they were also buying (local) ads on...
May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces
Walmart brought in more online revenue than eBay in May for the fist...
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite...
When silence is not an option: Brands dive in with protest support
74% of consumers agree with the protests, but there's divisiveness about how brands should respond to...
Your customers aren’t interested in your COVID messaging anymore, what now?
COVID burnout is real, but the pandemic is not...