Almost 70% of digital ad spending going to Google, Facebook, Amazon, says analyst firm
However, eMarketer revised downward its estimate of Amazon's share of e-commerce from nearly 50% to...
Jun 17, 2019 at 7:55 am ET
Greg Sterling
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.
Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’
It seems to be true even among brands and agencies that say the three outperform other platforms....
Survey finds 89% of marketers seeing increased sales using location data
Data reflect increasing marketer sophistication in use of location for targeting, engagement and personalization but not measurement....
Study of 5 million fast-food visits reveals customer segments, channel effectiveness
Location analytics were used to identify audiences, top competitors and measure the ROI of campaigns and channels....
Time spent with mobile now exceeds TV
The eMarketer forecast says mobile devices beat TV by 8 minutes per day....
Antitrust mania sweeps Washington as Google, Facebook, Amazon and Apple all face probes
A perfect storm of public discontent, politics and economics has produced a wave of pending investigations....
‘Just once’ location sharing, ‘sign-in with Apple’ give users more control over personal data
Apple wants to be the 'privacy OS' for users increasingly concerned about exploitation of their data....
Reports: Google, Amazon to face new antitrust inquiries in changed political climate
Reportedly the DOJ will investigate Google and the FTC will take on...
How location data and analytics are revolutionizing JCDecaux’s OOH business
The company is working with Neustar for audience insights and targeting and Ubimo for foot-traffic attribution....
Consumer study finds ‘personalization’ lowest on long list of retailer considerations
Consumer behavior may not be what you think it is....
Foursquare buys Placed from Snap to create location-measurement powerhouse
The company said the move advances its goal "to become the world’s most trusted, independent location technology platform."...
GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?
Consumers' lives haven't changed that much but marketers are much more cautious while some are waiting for the 'other shoe to...
Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks
Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just beginning....
Irish GDPR investigation of Google could impact entire programmatic ecosystem
The complaint that triggered the investigation argues the programmatic RTB exposes sensitive, personal data without sufficient...
Only 36% of UK consumers have greater trust in companies after GDPR, survey finds
The TrustArc survey found confusion or ambivalence about whether GDPR privacy regulation has been...
A year after GDPR, mobile notifications are up, location sharing is down
Airship examined mobile app permissions data from more than 700 million users...
Gen Z shoppers offer new hope for the mall
76% believe physical stores provide a better shopping experience....
Smart speakers, smartphone shipments heading in opposite directions
Smart speakers up 131% globally, smartphones 'in freefall' says analyst firm....
As CCPA deadline approaches, only 14% of enterprises fully compliant so far
Also, 71% of respondents said their spending would exceed $100,000; 39% said it would be more than $500,000 and 19% said it would be more than $1...
Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud
Digital ad fraud in the U.S. is worth more than $7 billion annually, according to third party estimates....