Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool
The brand is using a mobile wallet pass to promote its anti-animal-testing campaign. ...
Greg Sterling
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.
Report: Amazon readying launch of Alexa-powered smart glasses
They would look like a regular pair of spectacles, with no camera....
Gab.ai sues Google after removal from Play store for hate-speech violations
Social network created as 'safe space for the alt-right' claims Google abused its market power....
Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’
The company also announced Apple Watch 3 with cellular connectivity....
Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout
Reducing shopping cart abandonment represents billions in potential additional revenue for retailers....
Report: Only 1% of exchange location data useful for offline attribution
Study also found that average accuracy of exchange-derived locations is "over 4 New York City...
Google reportedly looking at buying HTC’s phone unit, expands Android One program
Google previously owned, then sold Motorola. It might get back into the handset business with an investment or purchase of HTC....
Yelp introduces custom (local) audiences for national advertisers
The company is making its local search data available to brands and enterprises for targeting via exchanges....
Survey: More consumers seeking to buy directly from brands vs. retailers
Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers....
Google Home partnership with Condé Nast’s Vogue offers new model for publishers
It points the way toward a new form of "interactive audio" with provocative branding, content and commerce...
It’s Amazon vs. Google as we enter a new era of online-to-offline commerce
As Amazon crosses over and becomes the ultimate omnichannel juggernaut, traditional retailers are at an existential crossroads....
Report: More than 50% of digital media time now spent within five mobile apps
The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35....
FTC-Uber data settlement subjects company to privacy audits for next 20 years
FTC argued that Uber misrepresented data privacy and security protections for riders and drivers....
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Unacast's Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of...
AdWords app-install campaigns to sunset as Universal App Campaigns take over
Google says Universal App Campaigns are now delivering 50% of app downloads across its...
Apple beats Wall Street expectations, offers strong guidance ahead of new iPhone
Revenues were $45.4 billion; 41 million iPhones sold, iPad sales up 15 percent....
UberMedia buys Cintric to blend first and third party data for ‘always-on’ location
CMO Michael Hayes explains RTB and first party location data are complementary, offering a more complete picture of users' real-world...
Report: Customer satisfaction with search drops, in social Google+ beats Facebook
ACSI rankings are based on survey of nearly 5,000 US...
European regulators turning up the heat on Facebook, other social sites to modify terms
Social sites are being pushed to craft T&Cs very different from those in the US....
Cloud-computing growth drives Microsoft quarterly earnings beat
Commercial Cloud revenue run-rate was just under $19B, almost $2B in phone-related losses helped,...
