Will Facebook’s massive usage increases (eventually) turn into revenue?
The pandemic is helping the company repair its public...
Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
COVID-Consumers: Pessimistic, but spending more online
A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey...
Yelp sees huge decline in restaurant demand, offers $25MM relief package
Yelp is seeking to become a hub for "virtual local businesses" during the coronavirus...
Amazon could win big in the post-coronavirus retail economy
The company said it was hiring 100,000 new employees to meet increased demand....
Using location data to track coronavirus: An opportunity and tremendous risk
The information could be used to map the spread of the infection and predict where outbreak clusters might happen next....
Compassionate to cringeworthy, brands navigate the COVID-19 messaging minefield
All marketing now is being done against the backdrop of the pandemic....
Coronavirus and e-commerce: It’s complicated
While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the e-commerce outlook....
Most site content (69%) not seen by customers and prospects, study finds
Other benchmarks include mobile visits, conversions by device, paid vs. organic traffic and visits before conversion....
How will ads in iOS push notifications change mobile marketing?
It represents a big opportunity for some publishers but proceed with caution....
Coronavirus creating disruption, uncertainty for digital marketing ecosystem
13 digital marketing veterans weigh in on the potential impact of the virus....
Majority of consumers want standards and tougher action against review fraud
Survey finds U.S. consumers want severe financial penalties for retailers that don't protect review integrity. ...
Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]
Roughly 90% of adult internet users rely on reviews, but with growing awareness of fraud and...
Amazon and digital commerce top traditional retailers in satisfaction scores
However most "internet retailers" in the study also operate brick-and-mortar stores....
Consumers like their digital commerce to be mobile, social and personal — with a side of Amazon
Being an online retailer is harder than ever, with more opportunities but also more channels and risks....
Uber’s new digital OOH unit brings location-targeted ads to car-top screens
Suddenly, the market for programmatic taxi-top advertising is accelerating....
Jumpshot redux: Hitwise is shutting down
Hitwise becomes the second analytics company to shut down. Is privacy to blame?...
Why out-of-home may be the ultimate location-based (digital) marketing medium
OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement....
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts....
B2B buyers consume an average of 13 content pieces before deciding on a vendor
A mix of first and third party content is required to seal the...
More than 200 million smart speakers have been sold, why aren’t they a marketing channel?
Is it an excess of caution or a lack of imagination?...