There’s been a nearly 70% decline in always-on location data, since iOS 13 rollout
More than GDPR and CCPA, operating system privacy controls may impact the the availability and quality of location data....
Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
Marketers respond to Google Chrome cookie decision with mixture of hope and fear
Most marketers see the move as inevitable, while some express cynicism and see Google as the primary beneficiary....
Infutor’s CCPA opt-out ‘portal’ is the right approach for an industry that doesn’t want one
What CCPA already needs is simplification, including fewer places to opt-out....
Pinterest taps market research firm IRI to measure offline sales lift
The deal has taken two years to implement but should be significant for CPG advertisers on the platform....
Will location data rise as cookies crumble?
Factual's new Data Enrichment offers brands additional insights about their own customers based on real-world...
Why the retailers closing stores probably won’t see a major e-commerce uptick
There's an underappreciated relationship between online and offline retail....
Google Chrome: Third-party cookies will be gone by 2022
Chrome will replace third-party cookies with browser-based tools and techniques aimed at balancing personalization and privacy....
Roughly 1 in 4 U.S. adults now owns a smart speaker, according to new report
It estimates there are now 157 million of these devices in American homes....
LiveRamp sheds location data business
The company said it was no longer focused on data aggregation and was concentrating on being a 'neutral and open...
As CCPA takes effect, some publishers are complying at a minimum
Many publishers are playing hide the ball with their "Do Not Sell" links....
2019: The year that privacy got real for marketers
CCPA, cookie blocking and the rise of "surveillance capitalism."...
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant...
Facebook tells senators it still uses location for ads despite user location services opt-out
The company was open that it would continue to identify location by other means in a September blog post....
DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools
Tools help publishers comply with with 'do not sell my data' rules under new CA law. ...
How Google, the digital marketer, is adapting to cookie restrictions and data privacy
Google on how it's dealing with ad targeting in the wake of GDPR, CCPA and...
IAB releases CCPA Compliance Framework
The "Limited Service Provider Agreement" is intended to simplify compliance for publishers and technology...
LiveRamp rolls out ‘Privacy Manager’ compliance tool ahead of CCPA deadline
The customizable platform enables publishers to manage consumer consent across different privacy frameworks and jurisdictions....
Nearly all consumers are concerned about personal data privacy, survey finds
But 70% haven't heard of CCPA or GDPR and 62% don't read privacy policies....
More EU antitrust heat for Google (and Facebook) over data collection
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping...
Think CCPA doesn’t apply to you? You should probably think again
Some can technically avoid the law, but probably shouldn't say these...