Back to basics: Understanding your paid search metrics
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales...
Jacob Baadsgaard
Jacob is passionate entrepreneur on a mission to grow businesses using PPC & CRO. As the Founder & CEO of Disruptive Advertising, Jacob has developed an award-winning and world-class organization that has now helped over 2,000 businesses grow their online revenue. Connect with him on Twitter.
Do the marketing principles we learned in college still apply today?
Figuring out how to apply marketing theory to your business can be the secret to outmaneuvering your...
Are you setting reasonable goals for your business?
Here's how to set effective growth goals – the kind that will make it easy to plan out and execute an effective marketing...
What’s the right approach to online marketing for your business?
Don't fall into the trap of the latest marketing hack. Here's a look at a few reliable marketing approaches that get consistent...
How to make video ads work for your local business
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local...
Are you on the wrong platform? Paid search vs. paid social
The right answer for your business depends on what you’re trying to market, who you’re trying to market to and what your marketing goals are....
Here’s how to identify and define your brand to engage customers
These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential...
Cognitive biases: How to get people to prefer your business
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else's halo are just some of the ways...
Scarcity marketing: Does it still work?
Creating a sense of exclusivity and limited-time offers for high-quality items can be a powerful way to sell your products or services. But how you...
5 ways to make your holiday advertising campaigns more profitable
It's time to start thinking about a holiday advertising strategy to reach the right customer...
Target acquired: How to define and use your ideal target market
Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create...
15 questions to ask yourself before publishing a new landing page
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating...
Planning to make a video ad or other video asset? 3 things to consider
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions...
National ads, local results: Where should you be putting your money?
Discover which locations are your money-makers and focus on maximizing revenue, not exposure in unprofitable places, says contributor Jacob...
Intent-based keyword research: Let Google be your guide
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and...
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere...
Get inside your customer’s head: A guide to writing irresistible calls to action
Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can't help but...
What the ROAS? A practical guide to improving return on ad spend
Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they...
How to reverse-engineer your online advertising strategy
In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch...
Which PPC metrics matter? Lessons from half a million keywords
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment...