5 tips to help you make smarter martech investments
Here are some insider tips for media buyers to help you navigate through the noise of martech...
James Moore is the Chief Revenue Officer for Simpli.fi. Since the mid 90’s James has been involved in leading companies who are paving new paths in digital space.
Here are some insider tips for media buyers to help you navigate through the noise of martech...
In my current role leading the sales organization at Simpli.fi, I have the pleasure of interacting with all levels of media buyers representing local...
I don’t think it’s news to anyone that there is more readily-available audience data than ever before. “From the dawn of...
In a programmatic world, clients seem to be increasingly concerned about what they call “duplication,” or the overlap of inventory or audiences...
Icebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small, confined...
Marketing technologies and strategies are like a runaway train these days — if you blink, you’ll probably miss the latest techniques; and, if...
Buying display ads through an ad tech platform is like a box of chocolates. You never know what you’re gonna get – and this can be disastrous to...
Data is so often discussed and so very misunderstood! Data is nothing more than values of qualitative or quantitative variables. It turns out that...
There are literally thousands of online publishers seeking to monetize the “unique” traffic visiting their websites. Concurrently, there is a...
I believe display advertising is actually in its infancy. There are powerful dynamic variables at work that are creating major challenges for the...
Back in May, I wrote a blog post documenting the top 10 alternatives to “Last Touch” attribution. Last touch is the common practice of awarding...
Premium inventory is a term used by publishers and networks to generate higher demand and higher fees for advertising on portions of their Web...
Over the last two years, we’ve seen companies develop display solutions that show ads based on the keywords prospects search as they navigate...
I am sure you have heard the expression “the only constant in life is change”. If you make a living buying, selling and evaluating...
Big data seems to be the buzzword around our industry these days, and is there any wonder based on the recent explosion of data in terms of growth,...
Over the last 24 months the display ad space has continued to see rapid acceleration of budgets moving through programmatic media buying platforms...
At a recent birthday party for one of the children in my neighborhood, I had my hopes for a slice of delicious birthday cake dashed. As the singing...
In politics, the act of drawing, reviewing and re-structuring district lines for voting purposes to ensure that like demographics are aligned is a...