5 tips to help you make smarter martech investments
Here are some insider tips for media buyers to help you navigate through the noise of martech...
James Moore
James Moore is the Chief Revenue Officer for Simpli.fi. Since the mid 90’s James has been involved in leading companies who are paving new paths in digital space.
The Sale After The Sale: The New Reality Of Selling Display Ads
In my current role leading the sales organization at Simpli.fi, I have the pleasure of interacting with all levels of media buyers representing local...
Unlocking The Tremendous Possibilities Of Audience Data
I don’t think it’s news to anyone that there is more readily-available audience data than ever before. “From the dawn of...
Why You May Need More Than One DSP
In a programmatic world, clients seem to be increasingly concerned about what they call “duplication,” or the overlap of inventory or audiences...
Navigating Around Icebergs: How Elemental Data Charts A Better Course For Display Advertising
Icebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small, confined...
So, You Thought Site Retargeting Was Personalized?
Marketing technologies and strategies are like a runaway train these days — if you blink, you’ll probably miss the latest techniques; and, if...
The Four Types of Campaign Data You’re Not Seeing In Display
Buying display ads through an ad tech platform is like a box of chocolates. You never know what you’re gonna get – and this can be disastrous to...
Time Means Everything In Programmatic Display
Data is so often discussed and so very misunderstood! Data is nothing more than values of qualitative or quantitative variables. It turns out that...
Size Matters In Real-Time Bidding — But How You Use it Matters Most
There are literally thousands of online publishers seeking to monetize the “unique” traffic visiting their websites. Concurrently, there is a...
Element-Level Display Advertising — Evolution In Progress
I believe display advertising is actually in its infancy. There are powerful dynamic variables at work that are creating major challenges for the...
Click-Only Attribution & The Death Of Common Sense
Back in May, I wrote a blog post documenting the top 10 alternatives to “Last Touch” attribution. Last touch is the common practice of awarding...
Unstructured Data Is Redefining “Premium” In The World Of Display Advertising
Premium inventory is a term used by publishers and networks to generate higher demand and higher fees for advertising on portions of their Web...
Search Retargeting Adoption To Accelerate Among Brands And Agencies
Over the last two years, we’ve seen companies develop display solutions that show ads based on the keywords prospects search as they navigate...
Display Advertising: Who’s Who And What’s What In This Ever-Changing Space
I am sure you have heard the expression “the only constant in life is change”. If you make a living buying, selling and evaluating...
Demand Side Platforms: Making The Most Of Your Big Data In Display
Big data seems to be the buzzword around our industry these days, and is there any wonder based on the recent explosion of data in terms of growth,...
Leveraging Programmatic Media Buying To Expand Reach And ROI Of Retargeting Campaigns
Over the last 24 months the display ad space has continued to see rapid acceleration of budgets moving through programmatic media buying platforms...
Segment Based Search Retargeting & Keyword Search Retargeting: Discerning the Difference — It’s A Piece Of Cake
At a recent birthday party for one of the children in my neighborhood, I had my hopes for a slice of delicious birthday cake dashed. As the singing...
What Display Advertising Can Learn From Politicians
In politics, the act of drawing, reviewing and re-structuring district lines for voting purposes to ensure that like demographics are aligned is a...