Survey results: Here’s what 376 marketers say is working in online marketing
Wondering about the current state of the industry? Columnist Jayson DeMers shares highlights and stats from a recent survey of digital...
Jayson DeMers
Jayson DeMers is the founder and CEO of EmailAnalytics, a productivity tool that connects to your Gmail or G Suite accounts.
Can we machine-learn Google’s machine-learning algorithm?
As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it's more difficult for marketers to keep up with SEO...
8 ways SEO has changed in the past 10 years
How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their...
10 skills genius online marketers have
Great marketers aren't necessarily born that way. Columnist Jayson DeMers believes that by developing the 10 skills below, anyone can be...
6 possibilities for the future of social media marketing
What does the future hold for the world of social media? Contributor Jayson DeMers shares his...
Why links are still the core authority signal in Google’s algorithm
Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal?...
3 reasons your content isn’t getting shared — and how to fix them
You've put time and effort into your content, but it's not getting the traction you'd hoped for. What can you do? Columnist Jayson DeMers helps...
7 e-commerce SEO trends we’re seeing in 2016
For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead...
The SEO industry is worth $65 billion; will it ever stop growing?
SEO spend has been steadily growing since the early days of search engines, but is there an end in sight? Columnist Jayson DeMers looks at what...
10 ways link building has changed over the last 10 years
Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes...
How to find relevant and proof terms for your content
Quality content is great, but it won't improve your SEO if it's not based on solid keyword research. Columnist Jayson DeMers shares his tips for...
Is modern SEO more than the sum of independent parts?
Columnist Jayson DeMers asserts that what we think of as SEO is actually just a combination of different customer experience strategies woven...
Why Grave Misconceptions About SEO Still Persist
Myths and misconceptions about search engine optimization just don't seem to go away. Columnist Jayson DeMers offers an explanation for why this is...
The 7 Characteristics That Can Make A Link “Bad” For SEO
Wondering about the basics of what makes for a bad link target? Contributor Jayson DeMers has you...
Brand Alignment And Content Strategy: Synergies That Sell
Columnist Jayson DeMers outlines the steps you can take to ensure your branding and content efforts are working hand in hand to help drive...
The 9 Step DIY Guide To Online Marketing For SMBs
Diving into online marketing can be daunting for SMBs, but business owners can find success by starting small and working their way...
4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative
Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most...
10 Lies You Should Never Believe From SEO “Gurus”
While the days of the snake oil salesman are long behind us, we’re still plagued by people out to make a quick buck at our expense. As business...
Why Your Audience Is Your Company’s Most Valuable Asset: Develop It
How do you think of your audience? Hopefully, you think of them in a generally positive way, otherwise you wouldn’t own or work for a business...
What Is Your Content Marketing Aiming For? 5 Goals To Consider
As the online content marketing trend continues to rise, businesses are spending increasing levels of time and money on it. A third of B2B marketing...