Mailchimp set to launch full-service marketing platform
Mailchimp is evolving. In an announcement on Monday, the email service provider revealed the launch of their first full-service marketing platform,...
May 13, 2019 at 1:27 pm ET
Jennifer Cannon
Jennifer Videtta Cannon serves as Third Door Media's Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.
Chatbots could drive $112 billion in retail sales by 2023
As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study...
Adobe is touting a future where experience reigns and B2E is all you need
As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and...
The latest WiFi-marketing tactic? Chatbot-enabled surveys on WiFi sign-on pages
ChatConnect is designed for hospitality and tourism...
Salesforce announces Pardot Business Units for enterprise marketers
Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of an...
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely grant...
Salesforce will acquire Salesforce.org for $300 million
Salesforce announces $300 million acquisition of Salesforce.org. The deal could drastically redefine the relationship between Salesforce and its...
What Stackie winner Airstream learned from communing with its stack
The iconic camper company said analysis of the technology helped them see common goals and key opportunities across marketing operations...
3 methods to test your email segmentation and increase conversions
In our hyperconnected email landscape, the right audience segmentation can make or break your campaign success. Communicate to the people who want to...
CMOs spent 29 percent of 2018 marketing budget on marketing technology
Martech is now the single most significant area of investment for marketing resources and programs, according to the latest Gartner CMO Spend Survey:...