Oracle launches new B2B sales solution, new CDM for Oracle Service Cloud
Oracle's new solution is designed for a new generation of digital sellers while its CDM seeks to improve users' data...
Jennifer Cannon
Jennifer Videtta Cannon serves as Third Door Media's Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.
LinkedIn adds Data Validation to Sales Navigator
In addition to new integrations and features, Data Validation will sync data between users' CRM and LinkedIn, keeping contacts up-to-date....
Twilio study finds consumers prefer email and text when communicating with brands
An overwhelming majority of consumers report that they are annoyed by the current communications they receive from...
Personalization gains wide adoption, but marketers can do better [Report]
While the right tools may be in place, marketers' use of individual data sources for personalization is...
Shopify to roll out Shopify Email to merchants
Shopify Email is the latest marketing app extension to be added to the...
Wrike joins Adobe partner program Marketo Launchpoint
Project management platform Wrike has joined Marketo’s LaunchPoint, an Adobe partner program. The partnership is expected to improve end-to-end...
HubSpot acquires data synchronization platform PieSync
The acquisition seeks to address challenges for users such as managing data from multiple...
Lytics launches Salesforce Marketing Cloud integration for customer journeys
With the new integration, users can view customer insights and execute campaigns between Lytics and Salesforce Marketing...
Forrester predictions for CMO role are dire, but there is hope for current CMOs
Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer...
Shopify reports 45% revenue growth, more than one million merchants on the platform in Q3
Shopify reported total revenue of $390.6 million, a 45% increase from one year ago....
SparkPost acquires eDataSource, adding inbox insights to its email platform
The combined solutions seek to provide marketers with better inbox placement insights along email metrics...
What Cision’s acquisition signals for customers, martech industry
The company, which has been on an acquisition spree, will go private under Platinum Equity...
Salesforce adds AI, interactive components to its email platform
The company is expected to pilot the newly integrated capabilities starting in early...
Survey: Retail brands sharing personalized offers will win over consumers this holiday season
Consumers want to feel better understood by retailers especially during the holiday season, according to...
MessageGears rolls out AMP for Email support
AMP can enable interactive, dynamic content in Gmail...
B2B marketers look to match B2C in level of customer experience
Study says B2B marketers need to prioritize data governance to improve...
Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise
Survey indicates a reversal in marketing budget growth, but CMOs remain confident on future marketing...
CNN.com receives first Verified Mark Certificate in preparation for BIMI email standard
The Verified Mark Certificate is expected to become a requirement for brands adopting the BIMI email...
Please Take Our 3-minute Martech Upgrade Survey
The survey takes around three minutes to complete, and will help the martech community better understand how organizations choose to upgrade...
Oracle to acquire CrowdTwist, adding loyalty solutions to Customer Experience portfolio
The company continues to add CX capabilities with industry-focused features, new digital assistants and data-driven B2B capabilities for its...