Making the most of your martech by better managing stakeholders
Without people operating effectively in their respective roles, we cannot realize the maximum potential of our...
Jim Yu
Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance and SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced digital, content and SEO practices
6 critical martech elements to manage in 2020 for the customer journey
Data, content, commerce and user experience are all key in how we prioritize our customer relationships using martech in the coming...
5 key ingredients for omnichannel success for the 2019 holiday shopping season
Even as digital continues to prove highly impactful across the customer buying journey, real-world advertising and presence are still...
Building and scaling global SEO Centers of Excellence
Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here's how you do...
Embracing automation and maximizing SEO performance
Intelligent automation allows search engine marketers to schedule tasks and immediately activate data to inform smarter...
A strong central stack of technology begins with the CMO
Chief marketing officers must map new technologies to core business objectives and articulate how they contribute to meeting goals. Here's...
How Visual and Voice Search Are Revitalizing The Role of SEO
Contributor Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of their...
Improving the customer experience means getting search right
As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on...
Supercharging your SEO with AI: Insights, automation and personalization
The tech giants are fully committed to 'AI-first,' and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers...
Search is more than Google: Mastering vertical search optimization
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content...
How the acceleration of AI will drive digital transformation: Automation and personalization
Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing...
Accelerating your AI journey — 5 steps to get CMOs started
Contributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be done...
Beyond the AI hype: AI is here and now, and adoption is rising
Think artificial intelligence is the next big thing? Contributor Jim Yu explains it's already being widely employed and will soon be a must-have for...
How AI can uncover new insights and drive SEO performance
Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple...
The CMO, martech and ‘marchitecture’: Messaging that matters to customers
What is a "marchitecture," and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your...
The enterprise business of SEO: Communicating to the C-suite
Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic...
The changing SERP: Understanding and adapting to dynamic search results
Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content...
5 marketing technology trends CMOs need to master for 2018
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you'll need to monitor to lead your organization to success in the year...
Siri, Safari and Google Search: What does it mean for marketers?
Columnist Jim Yu explains how Apple's recent announcements and updates to Siri and Safari have had a major impact on the search marketing...
14 ways to get smarter with your content and SEO
Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing...