Making the most of your martech by better managing stakeholders
Without people operating effectively in their respective roles, we cannot realize the maximum potential of our...
Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance and SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced digital, content and SEO practices
Without people operating effectively in their respective roles, we cannot realize the maximum potential of our...
Data, content, commerce and user experience are all key in how we prioritize our customer relationships using martech in the coming...
Even as digital continues to prove highly impactful across the customer buying journey, real-world advertising and presence are still...
Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here's how you do...
Intelligent automation allows search engine marketers to schedule tasks and immediately activate data to inform smarter...
Chief marketing officers must map new technologies to core business objectives and articulate how they contribute to meeting goals. Here's...
Contributor Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of their...
As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on...
The tech giants are fully committed to 'AI-first,' and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers...
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content...
Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing...
Contributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be done...
Think artificial intelligence is the next big thing? Contributor Jim Yu explains it's already being widely employed and will soon be a must-have for...
Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple...
What is a "marchitecture," and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your...
Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic...
Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content...
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you'll need to monitor to lead your organization to success in the year...
Columnist Jim Yu explains how Apple's recent announcements and updates to Siri and Safari have had a major impact on the search marketing...
Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing...