Joanna Lord is Chief Marketing Officer of ClassPass, the world's largest fitness marketplace. Prior to that she was the VP of Marketing at Porch, a leading consumer marketplace connecting homeowners and home professionals. Prior to that, she served as Chief Marketing Officer at BigDoor, a loyalty software provider and VP of Growth Marketing at Moz (previously SEOmoz), a leading inbound analytics software. She’s an expert in brand marketing, acquisition models, engagement tactics, and retention marketing that drive business growth. Lord is a global keynote speaker on the future of digital marketing, a tech advisor, as well as a mentor to a variety of tech incubators including Techstars, UpGlobal and Startup Weekend. Lord recently relocated from Seattle, WA where she taught Advanced Digital Marketing at the University of Washington, and was recognized as a Seattle 40 Under 40. She nows live in NYC where she drinks way too much coffee and talks marketing with anyone who is up for it.