How To Leverage Community To Build A Great Brand
Are you doing enough to tap into your community? Columnist Joanna Lord explains why community is key to building a memorable...
Joanna Lord is Chief Marketing Officer of ClassPass, the world's largest fitness marketplace. Prior to that she was the VP of Marketing at Porch, a leading consumer marketplace connecting homeowners and home professionals. Prior to that, she served as Chief Marketing Officer at BigDoor, a loyalty software provider and VP of Growth Marketing at Moz (previously SEOmoz), a leading inbound analytics software. She’s an expert in brand marketing, acquisition models, engagement tactics, and retention marketing that drive business growth. Lord is a global keynote speaker on the future of digital marketing, a tech advisor, as well as a mentor to a variety of tech incubators including Techstars, UpGlobal and Startup Weekend. Lord recently relocated from Seattle, WA where she taught Advanced Digital Marketing at the University of Washington, and was recognized as a Seattle 40 Under 40. She nows live in NYC where she drinks way too much coffee and talks marketing with anyone who is up for it.
Are you doing enough to tap into your community? Columnist Joanna Lord explains why community is key to building a memorable...
It happens. We get busy and all of a sudden we realize that the words we’ve been using to talk about our products or brand internally...
Being a CMO is… well, a lot of things: amazing, hard, exhausting, fun, challenging and about a million other adjectives. While I’ve only...
Let’s face the facts: customer lifecycle marketing is hard. Traditionally, the acquisition stage of the customer funnel kept marketers busy,...
First impressions are important. We all know that. Marketers spend a great deal of time on improving that first impression. They build beautiful...
We’ve all been there. We have the big idea. We are sure that if we just created it and launched it, this marketing campaign could make a huge...
We all understand the importance of transparency — this past year alone, we’ve seen the titans of tech have transparency wars, and Google...
We marketers love our data. What surprises me is the percentage of us ignoring one of the most valuable data sources we have available to us —...