Let’s face it — clickbait works. Here’s how to use it to your advantage
Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are 9...
John Lincoln
John Lincoln is CEO of Ignite Visibility, a digital marketing teacher at the University of California San Diego and author of the book Digital Influencer, A Guide to Achieving Influencer Status Online. Throughout his career, Lincoln has worked with hundreds of websites, ranging from start-ups to household names, and has won awards in SEO, CRO, analytics and Social Media. In the media, Lincoln has been featured on sites such as Forbes, Entrepreneur Magazine, Inc. Magazine, CIO magazine and more.
30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can't answer the following 30 PPC, content and remarketing questions, says contributor John...
10 facts about rich results that all SEOs should know
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with...
Measuring how offline marketing drives website traffic: The fundamentals
Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you'll need to help you...
My 12 most important SEO metrics to monitor
How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he...
19 technical SEO facts for beginners
Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting...
12-part recipe for product descriptions that sell
How do you write a product description that compels people to buy? Contributor John Lincoln outlines 12 tips for creating product pages that are...
Beginners’ guide to Bing Ads management
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started...
Simple tips to get your app indexed, ranked & installed
Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search...
Why the future is all about PASO — personal assistant search optimization
Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking...
5 undeniable signs your competition is beating you online
Do your rivals have a superior website or rank better on Google? Contributor John Lincoln takes a look at five indicators that you may be falling...
7 advanced conversion strategies you probably don’t know
Looking to kick your conversion rate optimization up a notch? Contributor John Lincoln shares seven CRO strategies that will help you increase your...
The 4 daily habits of the most successful SEOs
Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge -- it's about...
9 things most people don’t understand about SEO
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing...
7 modern ways to significantly boost blog traffic (that only rookies skip)
Are you looking to quickly increase your blog traffic? Columnist John Lincoln reveals some key strategies, from connecting with other bloggers to...
7 proactive ways to jump-start your SEO before a site launch
About to launch a new website? You may think you can't do SEO until the site is live, but columnist John Lincoln reminds us that there are many steps...
8 simple tweaks to make your OK product shine online
How do you make a mediocre product take off online? Columnist John Lincoln offers some tips and tricks to increase demand and make a ho-hum product...
6 Big Mistakes That SEO Rookies Make
Columnist John Lincoln has been in this business a long time -- and seen a lot of the same mistakes. Learn from the errors of other SEO newbies to...
The Six Biggest Mistakes In Corporate Blogging
Columnist John Lincoln walks you through some common errors in corporate blogging so that you can avoid the pitfalls and build your brand...
Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing
If you have customers, chances are they're going to be saying something about your brand online. Columnist John Lincoln reveals the best tools to...
