Jordan Elkind

Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards.

5 Keys To Improving Your A/B Tests

If you want valuable customer insights, you need to test — and test some more. Columnist Jordan Elkind offers five approaches for more effective...