4 myths about video social media marketing, debunked
Social video is here to stay, but sometimes it's hard to separate fact from fiction. Columnist Jordan Kasteler helps you steer clear of some of the...
Jordan Kasteler
Jordan Kasteler is the SEO Director of Hennessey Consulting. His work experience ranges from co-founding BlueGlass Interactive, in-house SEO at Overstock.com, marketing strategy at PETA, and agency-level SEO & marketing. Jordan is also an international conference speaker, columnist, and book author of A to Z: Social Media Marketing.
10 tools for creating compelling content for social media
How do you create social media content that grabs your audience's attention? Columnist Jordan Kasteler outlines 10 tools that will help you with...
How to use SEO data in your social media strategy
If you want a strong social media strategy, you simply can't ignore SEO. Columnist Jordan Kasteler discusses how social and SEO work...
The pros, the cons and the future of Facebook chatbots
Thinking of swapping out your customer service agents with chatbots? Before you do, columnist Jordan Kasteler discusses the pros and cons of the...
It’s time for SMBs to go all in on social and mobile video
Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video...
Email vs. social: Which works best for B2C?
When you have limited time and resources, how do you choose which channel to focus on? Columnist Jordan Kasteler lays out the pros and cons of email...
5 ways to monetize your social media followings
Columnist Jordan Kasteler shares five ways to turn your social media presence into a way to generate revenue -- even if you don't have a massive...
5 must-dos for SEO beginners
If you're new to SEO, or if it isn't your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan...
7 powerful SEO & management tools to make your social media efforts more effective
Looking to give your social media efforts a boost? Columnist Jordan Kasteler shares info about his favorite SEO and management tools so you can add...
Using social media to jump-start your content marketing strategy
Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in...
9 ways to sell on social media
From Facebook's Marketplace to Yotpo and Chirpify, columnist Jordan Kasteler suggests 9 platforms that can help you put your products in front of...
8 companies doing social media right and what marketers can learn from them
Are you reaching your audience on social media the right way? Columnist Jordan Kasteler takes a look at 8 brands you can take a page from....
Your most effective marketing assets may be hiding in your fans’ social activity
Columnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing...
9 tools to help you succeed with Google SERP features
Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can...
Optimizing your blog for the social and mobile reader
Is your blog social media- and mobile-friendly? If not, you could be losing out on loads of traffic. Columnist Jordan Kasteler explains how you can...
Top tips to consider when it’s time to rebrand on social media
Thinking about doing a brand refresh on social media? Columnist Jordan Kasteler has some tips to steer you in the right...
3 reasons nobody is watching your Facebook Live video
So your brand is finally experimenting with Facebook Live, but no one cares. What gives? Columnist Jordan Kasteler outlines his top reasons you're...
10 ways to increase your social media engagement like never before
Columnist Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media...
5 effective ways to reach customers through live streaming
Want to build buzz around a new product or connect with your customers? Columnist Jordan Kasteler outlines some live streaming ideas to help your...
3 signs your small business should forego social media, and what to do instead
Wait -- you thought every business needs a social media presence? Columnist Jordan Kasteler explains why being on Facebook, Twitter or YouTube may...
