Jose Cebrian

Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for optimizing interactive direct marketing campaigns across the web, email, and mobile.

Even for email, experience is everything

While campaign numbers and email platforms are important, columnist Jose Cebrian believes marketers can't afford to ignore the experience their...

A way to think about modern CRM

What should you be expecting from your customer relationship management programs these days? Contributor Jose Cebrian explains how CRM has changed...

People-based marketing requires good people

Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its...

Marketers, think outside the list

Columnist Jose Cebrian believes it's time to think of customer data as an “audience” instead of a “list,” but it will require meaningful...

So you have the data. Now what?

It's not just about having loads of data; you need to be able to use it. Columnist Jose Cebrian explains why you need to build a solid foundation,...

The path to one-to-one content marketing

How do you create content that's tailored to individual customers? Columnist Jose Cebrian outlines the steps for developing content that can be...

The road map to personalization

Personalization can be time-consuming and complex, but it's critical to a successful email program. Columnist Jose Cebrian helps you streamline the...

Freshen Up Your 2016 Email Strategy

A new year brings new opportunities to step up your email strategy. Columnist Jose Cebrian offers recommendations to help you reassess your email...