Martech + Ad tech, Part 1: The tools to transform insight into action
Navigating the convergence of martech and ad tech isn't for the faint-hearted, but contributor Jose Cebrian describes the possibilities now...
Jose Cebrian
Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for optimizing interactive direct marketing campaigns across the web, email, and mobile.
Behavioral triggered emails: Not just for e-commerce anymore
You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services,...
Building a learning agenda into your marketing program
Of course you want to learn from your marketing tests and experiences, but contributor Jose Cebrian contends you must plan ahead to ensure your...
Make 2018 a great year for your email program
What are your goals for your email program in 2018? Columnist Jose Cebrian shares his insights on how to make the most of your email marketing this...
Practical advice for planning a CRM marketing stack upgrade
Looking to upgrade your martech stack to make the most of your marketing capabilities? Columnist Jose Cebrian has some tips to ensure a smooth...
Data fidelity matters, online and offline
If you want to be a better marketer, you need to start with clean data. Columnist Jose Cebrian discusses why clean data is essential for helping you...
Skimping on deliverability spend? You’re hurting your email program
Don't make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology...
Even for email, experience is everything
While campaign numbers and email platforms are important, columnist Jose Cebrian believes marketers can't afford to ignore the experience their...
A martech wish list: Where marketing clouds need to go
Columnist Jose Cebrian takes a look at the platforms that are currently available for large-scale marketing, particularly for email, and highlights...
A way to think about modern CRM
What should you be expecting from your customer relationship management programs these days? Contributor Jose Cebrian explains how CRM has changed...
People-based marketing requires good people
Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its...
Reducing chaos and stress in email marketing
While email marketing is a powerful way for marketers to communicate, it can also be chaotic. Columnist Jose Cebrian shares tips to help you cope...
7 steps to help you prepare for a marketing cloud/email service provider transition
Is the prospect of moving to a new cloud or email service provider daunting? Columnist Jose Cebrian shares tips to help you prepare for and implement...
What’s really holding back your messaging program?
It's not the technology that's keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people,...
Assessing the maturity of your organization’s messaging program
Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better...
Marketers, think outside the list
Columnist Jose Cebrian believes it's time to think of customer data as an “audience” instead of a “list,” but it will require meaningful...
Three concepts to help you hit this year’s targets
Columnist Jose Cebrian explains how taking risks, connecting your marketing and developing an analytics mindset can give you a leg up in...
So you have the data. Now what?
It's not just about having loads of data; you need to be able to use it. Columnist Jose Cebrian explains why you need to build a solid foundation,...
Is your email a casualty of the war on spam?
If your messages aren't getting through, it might be time to rethink your email marketing strategy. Columnist Jose Cebrian outlines some steps for...
The path to one-to-one content marketing
How do you create content that's tailored to individual customers? Columnist Jose Cebrian outlines the steps for developing content that can be...