Even for email, experience is everything
While campaign numbers and email platforms are important, columnist Jose Cebrian believes marketers can't afford to ignore the experience their...
Jose Cebrian
Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for optimizing interactive direct marketing campaigns across the web, email, and mobile.
A martech wish list: Where marketing clouds need to go
Columnist Jose Cebrian takes a look at the platforms that are currently available for large-scale marketing, particularly for email, and highlights...
A way to think about modern CRM
What should you be expecting from your customer relationship management programs these days? Contributor Jose Cebrian explains how CRM has changed...
People-based marketing requires good people
Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its...
Reducing chaos and stress in email marketing
While email marketing is a powerful way for marketers to communicate, it can also be chaotic. Columnist Jose Cebrian shares tips to help you cope...
7 steps to help you prepare for a marketing cloud/email service provider transition
Is the prospect of moving to a new cloud or email service provider daunting? Columnist Jose Cebrian shares tips to help you prepare for and implement...
What’s really holding back your messaging program?
It's not the technology that's keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people,...
Assessing the maturity of your organization’s messaging program
Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better...
Marketers, think outside the list
Columnist Jose Cebrian believes it's time to think of customer data as an “audience” instead of a “list,” but it will require meaningful...
Three concepts to help you hit this year’s targets
Columnist Jose Cebrian explains how taking risks, connecting your marketing and developing an analytics mindset can give you a leg up in...
So you have the data. Now what?
It's not just about having loads of data; you need to be able to use it. Columnist Jose Cebrian explains why you need to build a solid foundation,...
Is your email a casualty of the war on spam?
If your messages aren't getting through, it might be time to rethink your email marketing strategy. Columnist Jose Cebrian outlines some steps for...
The path to one-to-one content marketing
How do you create content that's tailored to individual customers? Columnist Jose Cebrian outlines the steps for developing content that can be...
Measuring email effectiveness in retail banking
As more consumers look to deal with their banks online, banks need to know the impact of email campaigns. Columnist Jose Cebrian discusses some key...
The road map to personalization
Personalization can be time-consuming and complex, but it's critical to a successful email program. Columnist Jose Cebrian helps you streamline the...
3 gears of a successful marketing program: Looking beyond email click rates
Don't just focus on email open and click rates. Columnist Jose Cebrian discusses the three areas that make up your marketing program and how to...
Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing
Looking to step up your addressable marketing strategy? Columnist Jose Cebrian explains why first and foremost you need to to ask for an email...
Freshen Up Your 2016 Email Strategy
A new year brings new opportunities to step up your email strategy. Columnist Jose Cebrian offers recommendations to help you reassess your email...
Why Marketers Need To Move From Email Reactivation To Continued Addressability
Columnist Jose Cebrian explains why marketers need to think less about reactivating their inactive email subscribers and focus more on reaching that...
Google Customer Match From The Email Marketer’s Point Of View
Columnist Jose Cebrian discusses the benefits the Facebook Custom Audiences-style product offers email marketers, as well as some potential...
